Photoplay (Jan-Jun 1920)

102 Photoplay Magazine — Advertising Section "Fussy" Chocolates FOR FASTIDIOUS FOLKS. An assortment of chocolates without cream centers which has helped to build for Whitman's a nation-wide reputation as makers of good chocolates — famous since 1842. An aristocratic package in green and silver, prized for gift-giving but also bought regularly by those with a special fondness for pure, rich chocolates with nut and hard centers. These include Honey "White Nougat, Hard Nougat, Pecan Nut Caramels, Amaracenes, Almonds, Filberts, Caramels, Double Walnuts, Brazil Nuts, Pecans, Marshmallows, Molasses Blocks, Nut Brittle, Nut Molasses Chips, etc. The "Fussy" and other Whitman's packages are sold by selected agents everywhere — usually leading drug stores. Every package guaranteed. STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U. S. A. Sole mafcers of Whitman's Instantaneous Chocolate, Cocoa and Marshmallow Whip "Famous FRENCH Depilatoi-y for removing hair A delicately perfumed powder; removes hair; leaves skin smooth, white; for arms, limbs, face, 50c; also $1.00 size which includes mixing cup and spatula. AT DRUG AND DEPARTMENT STORES Send JOc for Trial Sample and Booklet HALL & RUCKEL, 112 Waverly Place, New York vjgE Ilcyw to Piitjooiime lean improve yoarhg -ire — build up your strengthfill outyourneck,chest, etc. I KNOW I can because I have helped over 40,000 women gain 10 to 35 pounds. One pupil writes: "One year atjo T weighed onbt 100 pounds— now I weigh 126, and oh I feel so well and SO rested!' ' I can help you attain your proper weight. In your room. Without drugs. By scientific, natural methods, such as your I physician approves. If you only realized how surely, how easily, how inexpensively your weight can be increased, I am | certain you would write me at once. Tell me your faults of health or ' figure. I respect your confidence and I will send you my booklet, i showing you how to stand and walk correctly. Dept. 35 Susanna Cocroft 624 S. Michigan Blvd.. Chicago What Motion Pictures Mean to Me (Continued) mother; she warned me in her gentle way. She cautioned me against bad companions and strong drink, the only horrors of her limited knowledge. I smiled at her simplicity. "O! Mother o' mine you never knew." The degradation to which I sank eventually made me a bum. Yes, that's the word. I had no job, no home. I was kicked out of the joints where I had spent all my money, I hadn't a friend. One day I dropped into the old Searchlight Theater. The film I saw there put me to work and cured me of my dilatory habits. The story was: Young man comes to city from farm, honest, clean-cut, meets bad companions, falls, arrested for stealing, does time, three months later is released, old companions endeavor to persuade him to further crime, he refuses, he swears on the name of his sainted mother that he will hereafter follow the straight and narrow path. Picture shows him back at decent labor in which he finally rises to a position of importance. I left the theater resolved to make a fresh start. I did. Therefore, the motion pictures mean uplijt to me. J. A. ?HANKS, 1281 Fairfield Road, Victoria, B. C, Canada, Making People Want to Read IN an effort to entice the people of America to read more books, the America Library Association is urging the librarians of the country to co-operate with the motion picture exhibitors of their towns. Cooperation has been tried out in many places during the past few years and has been found mutually advantageous to the libraries and the pictures. When such a picture as "The Last Days of Pompeii," "Huckleberry Finn" or "Treasure Island" Is announced at a local theater, the librarian puts copies of the novel and all the material she has about the author or the subject together on reserved shelves. Then she posts some such sign as this: "Last Days of Pompeii Coming to Fairview Theater. Brush up on your history. Get Books Here Telling All About Pompeii," or: "You will want to know Mark Twain's story of 'Huckleberry Finn.' The picture is coming to the Fairview Theater." Certain St. Paul, Minn., librarians cooperated in this manner with the theaters running special matinees for children five years ago. Miss H. I. Scranton, of Ellwood, Indiana, discovered several years ago that four exhibitors in that town of 15,000 were just as willing to co-operate with her as she with them. When pictures of especial literary or historic interest were to be shown, they ran sUdes saying: "Get books about this picture at the library." The librarian at Gary, Indiana, induced one theater to put on Saturday Morning Children's entertainments at five cents admission. The librarian and his assistant chose the picture, advertised it in the branch and school libraries, sold tickets and ushered. All the money went to the theater, but the librarians felt fully repaid for their efforts by the increased interest on the part of the townsfolk in what they had to offer — books Similar cooperation in other cities has done wonders both for the libraries and foi the picture theater. Every advertisement in PHOTOPLAY MAGAZINE l3 guaranteed.