Photoplay (Jul-Dec 1922)

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Photoplay Magazine — Advertising Section 7r Well-groomed nails a social necessity —How you can have them ONCE manicuring was so complex and difficult that people either neglected their nails or had to go to a professional manicurist. But now manicuring has become so easy that no man or woman who expects to meet the critical eyes of friends dreams of neglecting this essential part of the toilet. You no longer have to cut the cuticle. All those hard dry edges of skin you now remove simply and safely without cutting. Just dip the end of an orange stick wrapped in cotton into the bottle of Cutex and work around the nail base. Wash the hands and the surplus cuticle will wipe away, leaving a beautiful, even, nail rim. And for that last finishing touch of brilliance to your nails which social necessity now requiresyou have only to use one of the marvelous Cutex polishes. These come in paste, liquid, cake, powder and stick forms. The liquid and powder polisheshave been recently perfected and are far superior to any polishes of their kind so far appearing on the market. Photo by Nickohis Muray Miss Violet Jleming, who says: " Cutex provides the busy woman with a quick and delightful way of keeping her own nails in perfect condition" Your first Cutex Manicure will be a revelation to you of the perfect grooming you can give to your own hands. However ragged the cuticle may have become through cutting, a single application of Cutex will make an astonishing improvement. You need spend only ten minutes on your manicure once or twice a week and yet have the perfectly groomed nails that social necessity requires. Cutex Manicure Sets come in four sizes, at 60c, 31.00, 31-50 and 33.00. Or each of the Cutex items comes separately at 35c. At all drug and department stores in the United States and Canada. Introductory Set — now only 12c. Fill out this coupon and mail it with 12c in coin or stamps for the Introductory Set containing samples of Cutex Cuticle Remover, Powder Polish, Liquid Polish, Cuticle Cream (Comfort), emery board and orange stick. Address Northam Warren, 114 West 17th Street, New York City, or if you live in Canada, Dept. 707, 200 Mountain Street, Montreal. MAIL THIS COUPON WITH 12c TODAY Northam Warren, Dept. 707 114 West 17th Street, New York City. Name Street C«ty and State The new Cutex Introductory Set * When you write to advertisers please mention PHOTOPLAY MAGAZINE.