Photoplay (Jul-Dec 1922)

"What is the matter with your hair? Tailing ? Dandtu/p Dull? All largely due Make this free test to a single cause -A way to correct it This is to men and women who wish to care for their hair in a more scientific way. To keep or restore its beauty, its health, by methods right and modern. There is now an ideal method. It deals effectively with the cause of hair troubles, present or impending. It embodies the best that men know. ■"THERE is an oil in the scalp called Sebum, A secreted by the glands of the hair. It lubricates the hair — gives it luster and softness. It keeps the scalp flexible, or should. It is the hair's chief friend. But, like all skin secretions, there is often an excess. Then the hair becomes too oily. The surplus Sebum decomposes on the scalp. It forms fatty acids which inflame the scalp. Scales and dandruff often follow. The scalp outlets are choked, the oil is suppressed. Dryness and scale may kill the hair roots, so the hair falls out. Then Sebum becomes the hair's great foe — the cause of most hair troubles. Cleanliness the first essential The first rule is the same as with any skin surface. Remove the excess, cleanse the pores. Think what would happen to any skin if you failed for a time to do that. But you must aim at Sebum — that particular scalp oil. Dissolve it, remove it, then get into the pores. Not with ordinary soaps or shampoos, but with studied, tested, scientific methods. Our experts have embodied in Palmolive Shampoo the best ways known to do that. It combats the Sebum — Sebum only — correctly and efficiently. That is the first essential. Don't rely on guesswork, on ignorance, on non-scientific means. Your hair is too important. Beauty — softness — luster — health The next thing is to treat your scalp as you would your cheeks. Apply a soap based on palm and olive oils. Do what millions do with Palmolive Soap to foster fine complexions. Palmolive Shampoo does that. It is based on the oil blend which for ages has held supreme place for the skin. The purpose is to give to the hair luster, softness, beauty. And to fit the scalp to maintain healthy hair roots. Those are results which you want and need regularly. The other helps are told in our book. A home demonstration — free To show these effects we will send you a treatment to try. We will send you the oil blend and the Sebum combatant combined in Palmolive Shampoo. It will show you the ideal way to give your hair care, beauty and protection. You will know that in an hour. With it we will send a book — "How to Take Care of the Hair.' That will tell you just what to do for any wrong condition. For dry hair, for dull hair, for falling hair, for dandruff. The advice is up-todate and authoritative. It will tell you how to deal with damage already done. Think what your hair means to you. Let us show you how to beautify it, how to preserve or restore it. Send this coupon now. THEPALMOLIVECOMPANY.Milwaukee.U.S.A. THE PALMOLIVE COMPANY OF CANADA, Limited. Toronto. Canada Also makers of a complete line of toilet articles New Booklet Free Be sureandsend for this new booklet on the care of the hair, which explains authorized scientific hair treatment, supplied by leading specialists. PALMOLIVE SHAMPOO Copyright 19--' — The Palmolive Company 15S2 1 Trial Hair Treatment Free THE PALMOLIVE COMPANY Dept. B-323, Milwaukee, U. S. A. Please send me the trial hair treatment and free booklet, "How to Take Care of the Hair." Name. , Addres