Photoplay (Jul-Dec 1922)

Photoplay Magazine — Advertising Section DOUGLAS MacLEAN has been crowned the raisin king. The clever screen comedian was the prize attraction— next to the raisins — at the giant raisin festival held in Fresno this month. Fresno is where all the raisins in the world come from and everybody in California gathered for the excitement. Of course it may be that where there are enough raisins there might be a little — however, thousands of people attended from all over the country. And when Doug appeared on a float garbed in nothing but raisins — Doug, not the float — he received a sensational and gratifying welcome. "I'm only glad," said Doug, with a broad smile, on his return, "that it wasn't a prune festival." AVERY persistent rumor declares that June Mathis is to direct Rodolph Valentino. Miss Mathis is one of the screen's foremost scenario writers. She adapted "The Four Horsemen" to the screen, and is also responsible for the continuity of "Blood and Sand," which Rodolph has now in the making. Many people in the film colony give her a great deal of credit for Valentino's fine work and it is certain that they work together in perfect accord. Miss Mathis is an intimate friend of Ruddy, and also of his wife, till recently Madame Rambova. It might be a very effective combination. MRS. KING VIDOR (Florence Vidor) was driving along Hollywood Boulevard with her small four-year-old daughter, Suzanne. She had to turn her elegant sedan aside for a big garbage truck and had just turned to remark to her guest, the wife of a young lawyer, that it was too bad those things couldn't take the back roads, when Suzanne poked her head out the window, waved both arms and with a cordial smile, yelled to the large colored gentleman driving the truck, "Hello, Brothe Green, how are you this mornin'?" Suzanne's nurse, it developed, beipg a friend of "Brothe Green." 91 Rex Ingram has predicted thai this young man will one day be as popular as Uodolph Valentino. What do you think about it? flis name is Ramon Samanyagos, but he'll probably change it. He plays "Rupert of Ifentzau" in "The Prisoner of Zenda" How Pretty Teeth affect the smile — teeth freed from film See what one week will do The open smile comes naturally when there are pretty teeth to show. But dingy teeth are kept concealed. The difference lies in film. That is what stains and discolors. That is what hides the tooth luster. Let us show you, by a ten-day test, how millions now fight that film. Why teeth are dim Your teeth are coated with a viscous film. You can feel it now. It clings to teeth, gets between the teeth and stays. No ordinary tooth paste can effectively co.nbat it. The tooth brush, therefore, leaves much of it intact. That film is what discolors, not the teeth. It often forms the basis of a dingy coat. Millions of teeth are clouded in that way. The tooth attacks Film also holds food substance which ferments and forms acids. It holds the acids in contact with the teeth to cause decay. Germs constantly breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film, and very few people escape them. Must be combated Dental science has long been seeking a daily film combatant. In late years two effective methods have been found. Authorities have proved them by many careful tests. Now leading dentists nearly all the world over are urging their daily use. A new-day tooth paste has been perfected, made to comply with modern requirements. The name is Pepsodent. These two great film combatants are embodied in it. It goes further Other effects are now considered essential. Pepsodent is made to bring them all. It multiplies the salivary flow. It multiplies the starch digestant in the saliva. That is there to digest starch deposits on teeth, so they will not remain and form acids. It multiplies the alkalinity of the saliva. That is Nature's neutralizer for acids which cause decay. Thus every application gives these toothprotecting forces multiplied effect. These things mean whiter, cleaner, safer teeth. They mean natural mouth conditions, better tooth protection. This tenday test will convince you by what you see and feel. Make it for your own sake, then decide what is best. PfiTiSaslfiJVl 10-Day Tube Free The New-Day Dentifrice Endorsed by modern authorities and now advised by leading dentists almost the world over. Used by careful people of some forty races. All druggists supply the large tubes. THE PEPSODENT COMPANY, Dept. 20, 1104 S. Wabash Ave., Chicago, III. Mail 10-day tube of Pepsodent to Only one tube to a family. When you writo to advertisers pleaac mention riloTOl'l.AY MAGAZINE.