Photoplay (Jul-Dec 1922)

Photoplay Magazine — Advertising Section j/refa? Exquisitely different Parfume Fragrant as a flo flower, yet subtle as incense— distinctly different from the ordinary perfume — that's TREKO! No wonder it is increasing in popularity by leaps and bounds. This concentrated essence of rare exotic odors is carefully blended by perfumers whose art has been perfected by years of skilful practice. You have tried others— now You CanTryTrekofor 50c! You'll be delighted with this exclusioe perfume at the moderate price. Just a little TREKO suffices to leave a delightfully lingering fragrance, universally pleasing. If unable to secure TREKO from your local dealer, send 50c for special trial bottle. KIEFER-STEWART CO. Indianapolis, Ind. _____ . — — — "mail this~today ~ Here is 50c for special.trial bottle of Treko. Name — Address, DO YOU want SELL your drawings while you learn the practical secrets of Commercial Art? Through a new Department of Sales, ART SERVICE BUREAU now offers to anyone who can draw, a liberal Selling Plan which actually sells their work — beginners as well as trained artists. We advise you of work that is wanted, criticise your drawings and sell them among our 10,000 national advertiser-customers. One sale more than pays your whole year's registration fee. We sell lor hundreds of artists. Art schools refer their graduates to us. This is YOUR great chance. Act — now — by sending us your samples for free criticism and ask for our free Book, "COMMERCIAL ART-HOW AND WHERE IT IS SOLD." ART SERVICE BUREAU, INC. '5 SOUTH WABASH AV. CHICAGO ILL. The "Womanly" Way To Remove Hair El-Rado Sanitary Liquid jft Many actresses use El-Rado, because they find that it removes undesirable hair from the underarms, limbs and arms quicker and easier and leaves the skin whiter and smoother. They like the delightful feeling of comfort which El-Rado imparts. You will prefer it for the same reasons. Guaranteed satisfactory or money refunded. Two sizes: 60c and $1.00 at toilet goods counters. If your dealer Is out of El-Rado, send your order for SI. 00 size direct to us. We will forward It by return mall. PILGRIM MFG. CO., Dept. 1257, Newburgh, N. Y. I was informed about two weeks ago, by an editor, that Arbuckle's employers knew nothing of any lapses on his part before the ill-fated Labor Day revel. How could they have been in ignorance of his affairs if what writers and players say of him is true? I can neither explain nor understand. But that is all over I Popularity contests show that the "fans" still tolerate— even want — him. And the fact that they want him does not seem to me unwholesome. It only means that they have known and liked Koscoe Arbuckle on the screen for many years — that they have faith in him and trust him. And that they are anxious to help him rise again. For which sentiments I leel that no se.f respecting person needs to blush ! F. L. Amarillo, Texas. Editor Photoplay, Dear Mr. Editor: Why, oh why, do they do it? I mean the people who put well-loved fiction characters on the screen. Not the actors; they are usually all that can be expected, or desired. I mean the ones who write the scenario, or the continuity, or whatever it's called. I saw Sherlock Holmes the other night. And Sherlock Holmes, let me explain, has always been a sort of a hero to me. Not a "popular idol" type of hero — a cool, stand-offish one. It annoyed me to see the story of his exploits made the vehicle for a love episode. Sherlock Holmes had his lighter moments, perhaps, but we never think of him as an engaged or married man — why make him so on the screen? John Barrymore was splendid. I'll say that for him. And he made his character live in the realest sense of the word. But he couldn't get past the story that had been made for him by some incompetent office boy — or so it would seem to me. With the wealth of material that Conan Doyle supplied, why (again I repeat it), why couldn't someone have built a perfect picture ? Anna S. Tampa, Florida. The Editor, Dear Sir: I am a young girl. Fifteen years old. And my mother feels that I should not go to see the pictures often because of the problem plays that are shown. All of the theaters in our town show such pictures, and most of the other girls are allowed to go. But my mother thinks that a girl should be brought up not knowing anything about life. She doesn't seem to realize that times have changed since she was a girl. The others of my set, my friends, talk together and I can't help listening to the things they say and hearing about the pictures that they see at the theaters. Wouldn't it be better for my mother to let me go with them than to forbid me? I am wondering, Mr. Editor, if perhaps you won't publish an editorial on this matter some time. About how girls are different than they used to be. Perhaps mother would read it. E. M. S. Newark, N. J. Editor Photoplay, Dear Sir: In reference to Miss J. C.'s contention about Mr. Valentino's article in the March issue of your magazine, I wish to say that I agree with Mr. Valentino on several points. I do not think the European lover sly. He is far more courteous than many American men I have known. He gives to women many of the things which Ameri cans do not. However, I will say nothing more against my own countrymen. For myself, I prefer a frank, honest, American — even if he is not so skilled in love making. But I would also like a little of the charm of the European lover. Most women crave for the romantic, though many of them do not say so. Here is where the European is skillful, and because he gives his charm and love to the woman of his choice he is called sly ! Marie H^vll. Centerville, Iowa. Editor Photoplay, Dear Sir: I want to thank you for giving so many girls a clean and splendid opportunity to make good in the motion pictures. I refer to your "New Faces" contest. There are so many worth while young women in this country who are longing for an opportunity to show the extent of their talent and histrionic ability. No other magazine that I know of has made an offer so fair or so attractive as the one that you have made. I am an elderly man. My daughters are long past the romantic age. But in their names — and in the names of all daughters — I thank you! J. M. K. Editor Photoplay, Dear Sir: Do you know — I believe that the first important thing to be considered about a picture is its entertainment value — that's something that the critics and writers and a good many of the producers seem to overlook. I've attended pre-views a few times and I've heard the people round about me rave over a certain set or a particularly beautiful close-up or the photography— and then they all agree that the picture is a wonder. That generally puts a damper on what I would have said about it, for often I never notice the lighting or the other details — I only know that it bores me, or that it doesn't. I know in my heart, many times, that no audience could sit through such a picture and take it seriously. And what good is a picture, no matter how high class it is, if it leaves an audience flat and unenthusiastic? L. A. M. Portland, Oregon. Editor of Photoplay Magazine. Dear Sir: I am a middle-aged man and the father of eight children. Having been employed as an accountant most of my life, I am what would be considered a prosaic and hard-shelled old crab. But I must admit that the movies have brought a lot of joy and pleasure into my life and the life of my whole family and that we are grateful for them. They keep the kids out of mischief, and give Mother and Dad a glimpse now andthen of life that isn't all grocery bills and new shoes and confusion. That is why I should like to write you a letter, because I don't know any otherway to express to the movie people and the people that make movies what I think, which is that I wish we could have more pictures that make us forget our everyday selves and our humdrum, hard-working lives. Mother and I went three times to see "The Three Musketeers" and we sent all the kids. It was like living in another world. I'd like to see a lot more of pictures like that, and not so many so-called sex dramas, and especially not any about struggles for. money and to get along, or about poor people. I can see that every day at home. James J. Hill. Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.