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J* o r A
Photoplay Magazine — Advertising Section
"Pink Tooth Brush"?
Heed its warning— Get IPANA TOOTH PASTE
DO not neglect a tell-tale tinge of "pink" that may appear upon your morning tooth brush.
Do something about it! For it is a sign and symptom that something is amiss with your gums. It is a definite warning that your teeth — though they may seem sound as a dollar and be as white as snow —are faced with some degree of danger.
If you will talk to your dentist he can explain very simply how often serious troubles can start in the gum structure. He will tell you that these distressing ailments, which attack the health and mar the appearance of thousands every year, most often arise from the nature and character of the food you eat every day.
How your diet damages your gums
For this modern food is too soft. Artificially refined, it is deprived of the coarse fibre and wholesome roughage that should keep the blood briskly astir in the tiny capillaries of the gum tissue.
Result — gums grow idle, inactive, dormant. They become soft and sensitive to the brush. They bleed easily. They lose their normal tonicity, and become easier prey to the onset of gingivitis, Vincent's disease and even the more feared, but less frequent, pyorrhea.
Massage of the gums is the simple restorative measure that specialists have found so practical and so helpful. It is easily performed — with the brush or with the fingers — twice a day at the
Tender, weakened gums need prompt attention
time you brush your teeth. And thousands of good dentists order their patients to use Ipana Tooth Paste for the massage as well as for the regular cleaning with the brush. Massage with Ipana, they say, more quickly revives the flagging circulation within the gums, bringing fresh vigor, health and firmness to the starved and depleted tissues.
Ipana and massage
maintain the gums in health
For Ipana is a tooth paste specifically compounded to tone and stimulate the gums while it cleans the teeth. It con
tains ziratol, an ingredient wellknown to dentists for its antiseptic and hemostatic properties. Ipana has enjoyed the cordial support of the profession for years since first its formula was offered to the profession.
So make a test of this modern tooth paste. Send the coupon for the ten-day sample if you wish. It will quickly prove Ipana's delicious taste and its remarkable power to keep your teeth as nature intended — clean, white and sparkling.
Ipana is worth a full-tube trial
But a far better way to test Ipana is to get a full-size tube from the nearest drug store — more than enough for thirty days' use. Brush your teeth and rub your gums with it, twice a day, for one full month. Then examine your gums. You will see an improvement — in color, firmness and health. You may decide, as so many thousands of others have done, that Ipana is the tooth paste you wish to use for life!
Modem food is too "easy" on your gums— but
with Ipana Tooth Paste and massage you can
offset the bad effects of your diet.
BRISTOL-MYERS CO., Dept. 1-78, 73 West St., New York Kindly send me a trial tube of IPANA. Enclosed is a twocent stamp to cover pattly the cost of packing and mailing.
B-M. Co., 1918
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