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Photoplay Magazine — Advertising Section
A
Men.
97
Brand No. 2 — "Not bo bad . . . but .
dolphe ifxenjou
picks
OLD GOLD
as camera records the IMindfold Test
The test was conducted by responsible witnesses who asked Mr. Menjou to smoke each of the four leading brands, clearing his taste with coffee between smokes. While the camera recorded the test, only one question was asked: "Which one do you like best?"
I've discovered a new way of mixing business and pleasure. The parts I play call for the constant smoking of a cigarette ... I probably average one cigarette to every hundred feet of film. In the blindfold test I discovered one so smooth, so considerate of my tongue and throat that even the business of wholesale smoking while we're shooting scenes will be a pleasure. The cigarette I voted for proved to be Old Gold.
ADOLPHE MENJOU . . . debonair, sophisticated Paramount star . . . one of the greatest living actors . . . appeared recently in "His Tiger Lady", "Night of Mystery" and "Serenade".
why you can pick them
Three types of leaves grow on the tobacco plant . . . coarse top-leaves, irritating to the throat . . . withered groundleaves, without taste or aroma . . . and the heart-leaves, rich in cool and fragrant smoking qualities. Only the heartleaves are used in Old Golds.
I P. Lorillard Co., Est. 1760
Made from the heart-leaves of the tobacco plant
SMOOTHER AND BETTER
wnot a cough in a carload"
PHOTOPLAY MAGAZINE.