Photoplay (Jul-Dec 1928)

Photoplay Magazine — Advertising Section \ Message to the Women of America 99 :! •iiten Personality with . . . •;£NA RUBINEN'S incomparable nic creations . . . the flattering makeup in irld and the most 1, c! hr a beauty scientist dy a connoisseur of i\ can create cosmetaprotective as they looming. The same itlermatological skill C ias established the oaf Helena RubinB: Scientific Beauty pntions, is evident in etuisite powders, ravnrouges and lipsticks. f ju use a foundation ir you will find ValPteurized Face Cream urfully effective — it ii powder and rouge ;fc adherent. Next, l into the skin, ValIwder (1.00, 1.50); tvs to suit every type k and tints for every e f beauty. iiplete the facial enib. with Valaze Rouge »>act or en-Creme) L< Raspberry for daye Red Geranium for i? (1.00). Id bring out the :1 curves of the lips Cubist Lipstick, that ting bit of mod, in tones to harwith the rouge . Finally, add depth lure to your eyes Valaze Eyelash r and Darkener >ut — Mail to a Rubinstein, S7th St., Niw York. se send, without e, full instructions >i »ily care of my skin, h ' kled O Flibby □ 3 Oily O Blackheads D Average Skin D t P-10 1 HELENA RUBINSTEIN Renowned Beauty Scientist New beauty preparations are springing up overnight like the proverbial mushrooms . . . multi-colored bottles and jars are beckoning from shop shelves . . . theories of beauty culture are contradicting one another at every turn. . . . No wonder thousands of busy modern women everywhere are asking themselves, "How am I to decide? Of all this vast bewildering array of products, products that promise so much, which shall I choose?" In the field of beauty culture, it is notable that the Sophisticate who can afford everything . . . and the wise prudent Housewife who can afford only the best . . . alike recognize the unquestioned supremacy of HELENA RUBINSTEIN. . . . Such is the significance of background, the force of authority, the reward of results! HELENA RUBINSTEIN is the pioneer and originator of Modern Beauty Science. Today, after years and years of exhaustive study and research in every climate under the sun, her name is the symbol of scientific beauty culture the world over. Her word is the voice of authority. For a generation the creations of this great Artist-Scientist have brought new beauty, greater happiness to women in every walk of life — Society leaders, famous actresses, widely-known professional women, scions of royalty. Helena Rubinstein's youth-renewing beauty-giving creations contain exotic herbs gathered from the four corners of Earth. These rare unguents, balms and lotions have awakened the beauty consciousness of millions of women, and have withstood the greatest test of all — the merciless test of Time. Throughout America and Europe and even far-off Asia, you will find these preparations discussed, praised, imitated — but never will you find them equalled! Your beauty deserves the best! Three Steps to Beauty As a home treatment "Three Steps to Beauty" offers the most remarkable value in the world, at 3.25. Its regular use will bring about an amazing improvement in any skin, within 2 weeks. VALAZE PASTEURIZED FACE CREAM Helena Rubinstein's Crowning Achievement Valaze Pasteurized Face Cream is much more than a cream. It is a beautifying balm of rarest quality — the crystallization of years of exhaustive research. Not only cleanses the skin immaculately, but it revitalizes. It lifts away the drawn look from the eyes, the forehead. It moulds weary, sagging contours back to sculptured lines of youth. This "wonder cream" soothes, cools, protects, spares delicate skins the drying effects of harsh soaps. It restores to scaly skins their pristine smoothness and suppleness. Nor is it a blessing to the face alone. Hands, arms and elbows are beautified by this priceless unguent, which because of the infinite variety and excellence of its ingredients is a necessity to the skin from babyhood to old age. Not the least of the wonders of Valaze Pasteurized Face Cream is its amazing effect upon oily, disturbed skins — it is a unique cream cleaner which really benefits this difficult type of skin. And yet with all its rareness of quality, its swift unfailing powers to beautify, Helena Rubinstein has so priced her creation, that it is accessible to every woman, man and child in the world! Valaze Pasteurized Face Cream. . . 1.00 PARIS VALAZE BEAUTIFYING SKINFOOD an awakener of beauty! If your skin is sallow, muddy or blotchy, if a too carefree summer has left it tanned and freckled, you need this "skin-clearing masterpiece." Gently, with a delicious tingling sensation, it works its way deep, deep into your skin, purifying, refining, bleaching, animating. Has neglect or the use of unsuitable cosmetics, clogging powders and rouges, left your skin pasty and dull? Valaze Beautifying Skinfood will give it an exquisite, shell-like transparency. This remarkable creation which induces beauty with an ease almost magical, should be part of your daily treatment the year round! Valaze Beautifying Skinfood 1.00 VALAZE SKIN-TONING LOTION Fatigued tissues respond instantly to the bracing, revivifying powers of this elixir of beauty, which is unsurpassed for ironing out lines, firming the contours and imparting to the skin an almost mask-like smoothness and beauty. Valaze-toning Lotion. 1.25 A REMARKABLE WASHING PREPARATION Valaze Beauty Grains Instead of using soap, wash with this gently penetrative creation. It reaches down beneath the skin's surface, dissolving dirt and impurities, blackheads, whiteheads and other pore-clogging matter. It leaves the skin fine-grained and velvety. . . 1,00, 2.00 LONDON 8 East 57th St.— New York Chicago, 670 N. Michigan Ave. Boston, 234 Bovlsion St. rnuaaeipnia, «, soui Helena Rubinstein Creations are obtainable at the better shops, or order direct Newark, 951 Broad St. Philadelphia, 254 South 16th St. When you write to advertisers please mention PHOTOPLAY MAGAZINE.