Photoplay (Jul-Dec 1928)

IOC Photoplay Magazine — Advertising Section " The soft, \v . velvety texture of MELLO-GLO Face Powdergives a youthful bloom that doesn't wear off quickly." Miss Desi reeTabor (Operetta Star), 66 W. 46th Street, New York City. " MELLO-GLO FacePowderstays on longer yet does not clog the pores. " Miss Barbara Carrington (well known singer). New York appearing in "Golden Da Company. " I have found MELLOGLO Face Powder especially delightful during the busy office hours. It stays on so long and eliminates constant powdering." Ethelda Kerwin, 975 Washington Ave., Brooklyn, N. Y. They SimplyDon't Count Their Lives Complete Without MELLO-GLO C WONDERFUL how MELLO-GLO fc-5 Face Powder keeps che ugly shine away. A new French process (it vjould be French) makes MELLO-GLO Face Powder stay on longer, no matter what happens. And its heaven-born rose petal bloom bestows girlish beauty on the complexion, though the possessor of that complexion be of uncertain age. MELLO-GLO just can't stand the sight of a pore. Its smooth velvety texture covers up every one nicely. No, it doesn't clog the pores or dry the skin. MELLO-GLO Face Powder is pure and plays the part of a true friend to the complexion. If you would preserve your facial charm — improve it — sprint to the nearest store and ask for MELLO-GLO Face Powder. If they are out (the demand is overwhelming) ask them to get MELLO-GLO for you. M E LLO-GLO, Statler Bldg. , Boston , Mass. FREE SAMPLE Please send me, without charge, a sample of this new wonderful face powder with a Beauty Booklet. MELLO-GLO, Statler Bldg., Boston, Mass Dept. B. M> name . Address , . _^ Please tell us the name of the store where you buy your toilet articles. M> dealer's name __ Brickbats and Bouquets CONTINUED FROM PAGE 90 Applauds Dreiser Xotre Dame, Ind. I want to compliment you on the article by Dreiser. That piece by Dreiser was great. I think that man is indubitably the greatest literary personage today, and if anyone feels like arguing the matter, send him to me. If it wasn't for the fact that the Ladder of Success, or whatever it is, has a top, Dreiser would never stop climbing. D. L. Hogan. ■v A Bas Successors Chickasha, Okla. Just a word about "successors." I do not believe the public is as interested in them as the producers seem to think. We would rather have perfection in something new than semiperfection in something familiar. There is little logic in a campaign for new faces and new ideas when it is offset by the exploitation of successors who seek to perpetuate familiar faces and ideas. Calvin Good. Gold Medal Contest Dresden, Germany. Voting for the best yearly picture is becoming harder and harder as we see better ones. I have hesitated for quite a while to make my decision. Marie Leontine Graves. We Bow Gracefully New York City. My English is poor, but my heart is in the right place, so I shall copy the manner of Chico, that "Y'ry remarkable fellow," and say: Twenty-five cents — Photoplay — Heaven ! F. S. Gertler. Wally's Successor Portland, Oregoi I would like to suggest to you that you h already discovered the logical successor to | beloved Wallace Reid. Look back in y July issue, on page 74 and discover the thri your life-time the way I did when I saw, lc ing back at me, the same blue-grey eyes j blond hair of our long-remembered Wi Reid. The lad's name is Ben Alexander. Wanda M. Walkei A Call for John Gilbert Santa Ana, Calil The August Photoplay cover, with the ception of the Marion Davies one, is the m beautiful I have ever seen on a Photopl However, why don't you ever use a picture a male star for the cover ? Certainly a J( Gilbert picture would make the magazin. good seller. Margaret Tedforf Using the Brief Reviews Chicago, 111 With a bunch of half grown-up kiddies, depend upon your Brief Reviews as to whetl the children will benefit and enjoy them not. And, oh, I'm telling you that's a W( derf ul service. The kiddies can't wait until the next co of Photoplay comes and daddy has check all those they can go to. (Mrs.) Clarice W. Schmall. "The Screen's Aristocrat" W. Palm Beach, Florida. Congratulations and thanks for the beau ful, artistic cover design of August Photopl^ Billie Dove, the screen's exquisite aristocrat! (Mrs.) Mary Sterns. > A new game for the beach — leaping pillows. And what are those odd little dots painted on the satin? And why are Agnes Franey and Myrna Loy so intent on the game? And who do you suppose thinks up gags like this? Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.