We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PHOTOPLAY MAGAZINE FOR MAY. 1935
83
ST to UJ*
wont •">■ ^ core iris on U»*
wert** ' • '
LUX WONT SHRINK
This vivid young Paramount star adores fluffy sweaters — wears them off the set whenever possible. Helen's hard work is earning her the "breaks" in pictures. Her latest is Paramount's new production, "Four Hours to Kill."
uxis the swellest trouper I know," says Helen Mack. "When I was 13, I started on the road. Keeping my costumes looking fresh and new for one-night stands might have been a problem. But I'd learned to depend on Lux — used it for silks, woolens, stockings, lingerie — every last thing that was washable.
"So that was easy! And I'm still keen about Lux. It's a big economy, and keeps things grand-looking for ages. I like it especially for sweaters. They stay soft as a kitten's ear and keep the same smart fit they have when new."
WHY DON'T YOU try Helen Mack's way to Lux sweaters? First trace an outline of your sweater. Squeeze rich, cool Lux suds well through. Never rub. Rinse in cool water, then roll in a towel to press out moisture. Shape to pattern and pin with rustproof pins. Dry away from heat.
Lux won't shrink woolens as ordinary soaps with harmful alkali are apt to do. And with Lux there's no cake-soap rubbing to roughen and mat the fibres. Safe in water, safe in Lux.
Specified in all the big Hollywood Studios
"Costumes represent a big investment to be safeguarded," says Frank Richardson, Paramount wardrobe director. "That's why we specify that all washable costumes be cared for with Lux. It protects the colors and materials, keeps them new longer, and saves money!"
WOOLENS -.WONT FADE COLORS