Photoplay (Jul-Dec 1938)

m LAY ERNEST V. HEYN EXECUTIVE EDITOR °' MOT.OH *N° HEYWORTH CAMPBELL ART EDITOR RUTH WATERBURY EDITOR HIGHLIGHTS OF THIS ISSUE On the Cover-Clark Gable, Natural Color Photograph by George Hurrell The Coogan Case .• • • • Vincentini 13 A pictorial conception of the famous lawsuit Born for Romance Howard Sharpe 14 Beginning Loretta Young's life story of happiness and heartache Why We Roosevelts Are Movie Fans Eleanor Roosevelt 16 Seeing Hollywood with the First Lady And Then There Were Three Molly Castle 18 Explaining a three-star friendship— that Baxter -Powell-Colman trio A Queen Comes Back Kirtley Baskette 20 A tender story of a valiant woman — Norma Shearer Back to Adventure Bernarr Macfadden 23 PHOTOPLAY'S publisher predicts a new film trend Rounders' Guide to Hollywood Cornelius Vanderbilt, Jr. 24 A West-Coast handbook for the smart sophisticate How to Have A Star's Fun On Your Income Marjorie Hillis 26 The author of "Orchids on Your Budget" gives some playtime hints Dear Ol' Mother-In-Law o* Mine . ■ • • ,.; ' ' ' lda Zeitlin 28 Presenting the "other woman" m Bob Young s life Photoplay Fashions 6*enn Wal,ers 53 Madeleine Carroll leads the brilliant summer fashion parade Portrait with A French Accent Joseph Henry Steele 63 A delightful pen sketch of Charles Boyer Fashions in Passions Ruth Waterbury 64 An ordinary gal talks turkey to some movie queens The Revealing True Story of Myrna Loy D'™ *'»»" 66 Concluding the saga of a beloved redhead How Much Do You Know About Hollywood? 68 A new way to rate your movie "I. Q." Experiences of A Stand-in Vivian Dewing 91 The Camera Speaks: — For Adults Only 30 The history of the social message film uru/C Who's Kissing Whom? 34 " *" " " Third in a series of "Guess Who" games VIEWS AND Stars As Audience 3* PHOTOPLAY'S Own Museum of Art *0 REVIEWS Shooting Stars 42 Boos and Bouquets Brief Reviews of Current Pictures Close Ups and Long Shots Cal York's Gossip of Hollywood 45 The Shadow Stage , '„, / VL We Cover the Studios Jack Wade 50 70 Fashion Letter * * PHOTOPLAY'S Own Beauty Shop Carolyn Van Wyck 72 Complete Casts of Pictures Reviewed in This Issue 92 VOL. LIL, No. 7, JULY, 1938 Published Monthly by Macfadden Publications, Inc., 333 N. Michigan Ave., Chicago, 111. • Bernarr Macfadden, President • Irene T. Kennedy Treasurer -Wesley F Pape, Secretary • General Offices, 205 East 42nd St., New York, N. Y. • Editonal and Adverting Offices, Chan in J 2* "lM Ea Sand *.. New York, N. Y., Curtis Harrison, Advertising Manager • Charles H Shattuck, Manager, Chicago Office London ^Agents Macfadden Magazines, Ltd., 30 Bouverie St., London, E. C. 4 • Trade Distributors Atlas Publishing Company 18, Br.de Lane, London E. C. 4 -Yearly Subscription $2 50 in the United States, $3.00 in U. S. Possessions and Territories, also Cuba, Mexico, Ha.l., Dominican Republic, Spain and Posess onf rd Central and South American countries excepting British Honduras, British, Dutch and French Guian. *?Z££%££S^ land. All other countries $5.00. Remittances should be made by check, or postal or express money order • CAUTION-Dc , „ot £«nbe though persons unknown to you • While manuscripts, photographs, and drawings are submitted at the owners' risk every effort will be made by * ! °'9™ Lion to return those found unavailable if accompanied by sufficient Ht class postage and ^^i^j£ ^JuZt *71 Co'pyr SJ for any losses of such matter. Entered as second-class matter April 24, 1912, at the post office at Chicago, 111., under the act of March 3, 1B79, Uopyng , 1938, by Macfadden Publications, Inc. Registro Nacional de la Propiedad Intelectual.