Photoplay (Jul-Dec 1938)

Record Details:

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is keen about Lux . . . Deanna gets a thrill out of clothes — "She's as finicky about their care as I am," says her mother. "I won'f trust silks and woolens (nice cottons or linens, either) to anything but Lux," Mrs. Durbin adds. V ? if t k H *\ LjUX keeps washable frocks and blouses charmingly feminine — lingerie fresh and sweet — stockings sleekly smart. All dainty things safe in water alone are safe in gentle Lux. It's easy to get a reputation for exquisite daintiness when you stick to Lux. It has no harmful alkali, as harsh soaps have — does away with the cake-soap rubbing that's apt to weaken threads. This superb care that the screen stars adore costs next to k nothing — yet it saves dollars in clothes upkeep! <fy -% ,ER, GIRL her age, Deanna Ufl almost WlW^J^ stockings. loves the sleek fla^y ^ k P v they're always Luxed just so. ^tur^y'nia L be troubled w]«I don't want ^""^ Mrs. Durhin. annoying runs, expi DEANNA'S FAVORITE COLOR is blue and she likes simple lingerie touches. "We prefer dresses that are Luxable," her mother explains. "Then it's easy to have them always spick-and-span." AT UNIVERSAL, as at other leading Hollywood studios, Lux is specified in the wardrobe department for the care of everything washable. It insures freshness and daintiness . . . saves thousands of dollars in upkeep and replacements. ■ N her PICTURES, TOO, Deanna wears Luxables. See her in UNIVERSALE new picture, "THAT CERTAIN AGE." \i^c^ce<^ itsfrtta. — 4 ii