Photoplay (Jul-Dec 1938)

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says Andrea Leeds-still is, now that I'm in pictures. It's so important for daintiness A COLLEGE moving picture won this dainty star a long-term contract with Samuel Goldwyn! Not very long ago, Andrea had to stretch pennies. "I Luxed all my own things at college — even sweaters," she says. "It saved a lot on upkeep. And when I used to visit my family in Mexico, I'd take Lux along with me. It saved my stockings and lingerie from ruin!" Smart young girls have discovered how easy it is to keep personal things dainty the way famous movie stars do — with Lux. Gentle Lux removes every trace of perspiration odor, yet keeps colors and fabrics new looking longer. Lux has no harmful alkali — eliminates cakesoap rubbing. Anything safe in water is safe in Lux! Andrea feels it's part of her job always to "look like a million dollars" any time of day. "So 1 stick to Lux" she says. "It's wonderful for ,, colors! Everything of mine safe in ivater alone gets Luxed." maw-' Jm W^^^^\0\e, the Universal plC ^^ " for daintiness. .. thrilled *i Leading Hollywood Studios specify Lux in their wardrobe departments, to keep costumes and all washable properties fresh and sparkling. It insures daintiness — saves dollars on upkeep, their wardrobe directors tell you.