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" y^hat cleanliness/
Whaf lus/er/wkh the JVEW LISTERINE TOOTH
PASTE !"
ViC-A*
Luster-Foam's dainty, gentle "bubble bath" surges into tiny cracks, pits, and fissures seldom properly cleansed, where various dental authorities estimate between 759b and 98% of decay starts. Women's Consumer Jury crazy about Luster-Foam.
Think of a tooth paste that may reduce dental troubles amazingly . . . that cleanses danger areas where even water seldom enters . . that swiftly combats dangerous decaycausing acids and sweeps away germs that accompany them.
These are the benefits you get with the new, energised tooth paste . . . the New Listerine Tooth Paste super-charged with Luster-Foam (C14 H27 05 S Na).
Luster-Foam detergent is not a soap yet it has penetrating power far beyond that of soap . . . beyond that of water.
That is why it gets into those tiny danger 'areas between the teeth, at the gum line, on :bite surfaces, and cleanses them so effectively. iYou yourself can see what such super-cleansing might mean, over the years, in reducing dental troubles.
■ At the first touch of saliva and brush, this
Eiagic Luster-Foam detergent foams into a ainty, fragrant "bubble bath" (20,000 bub
^X supercharged with
LUSTER-MAM
( C,4H27 05SNa]
//mil
bles to the square inch), faintly perceptible, but, oh, how effective! Surging over and between the teeth, it performs an unfelt, but none the less real miracle of cleansing.
Then Luster-Foam surges into remote spots which ordinary pastes and powders, even water, may never reach . . . the 60 "blind spots" between the teeth and at the gum line where germs breed and decay acids form . . . where many authorities estimate between 75% and 98% of decay starts.
Now Luster-Foam reaches them . . . and because it does, dental trouble may be reduced .
Get the modern, new Listerine Tooth Paste at any drug counter. In economical Z5^ and 40f5 sizes. Lambert Pharmacal Co., St. Louis, Alo.
s
'Never anything like Luster-Foam", says glamourous Athalia Ponsell, lovely New York Model.
Don't guess about your breathPlay Safe!
If you guess — you may be offending others rinht this minute with halitosis (bad breath). The insidious thing about bad breath is you yourself never know when you have it. But others do and avoid you.
Don't take a chance of offending! Sweeten jour breath by rinsing your mouth with Listerine Antiseptic. Listerine halts food fermentation in the mouth and then quickly overcomes the odors it causes. Yoiu mouth is refreshed and clean feeling and your breath is sweeter, more fragrant, more wholesome.
( let in the habit of using Listerine night and morning, and before social or business engagements. Keep a bottle handy in home and office.
Lambert Pharmacal Co., SI, Louis, il/t>.
LISTERINE -HALITOSIS