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Photoplay (Jul-Dec 1938)

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Far left: "The Young Rajah." Left: with Agnes Ayres. Below: meeting Will Hayes with Bebe Daniels. Bottom: with wife Natacha Rambova he toured Europe, had his clothes torn by hysterical females. Divorced from her in 1926, the great lover died unmarried, while ions of women wept. Now, in over 5000 theaters, The Sheik rides again in a stirring revival of the great Rudolph Valentino saga Today, in American motion-picture theaters, an unprecedented phenomenon is iccurring: a star, whose death in 1926 was a major tragedy to film fans, is returning o the screen as a rival of the Gables and Taylors of 1938. He is Rudolph Valentino, ind people are standing in line at the box office to see him in "The Son of the Sheik." \fter two lean "0. Henry" years as a Hollywood nobody, he was cast as Julio in The Four Horsemen of the Apocalypse," displayed the "gypsy charm," the "subtle jrace" and the profile that made him headman among the matinee idols. The dream over of women all over the world, he wrung sighs of envy from female hearts by The Sheik" and "Monsieur Beaucaire." Marking the exhibitors' modern revival, Photoplay offers, from its secret files, these exclusive pictures of Rudolph Valentino