Photoplay (Jul-Dec 1938)

ERNEST V. HEYN EXECUTIVE EDITOR HEYWORTH CAMPBELL ART EDITOR RUTH WATER BURY EDITOR HIGHLIGHTS OF THIS ISSUE NEWS IEWS AND REVIEWS On the Cover— Belte Davis, Natural Color Photograph by George Hufrell Busman's Holiday :" . Ernest V. Heyn Photoplay's Executive Editor takes a "vacation" Beautiful Brat -"'■ . . Howard Sharpe Beginning the story of Margaret Sullavan's rebellious life Portrait of a Young Man Looking at Life . ^F^fe JpK"* JosePn Henry A sharp etching of Douglas FairbanksM/M* Hedy Wine j^b^^^^m ' Meet the intoxicating Miss LamaSt Father's Office Wife . . . ggpSff^J^ A new chapter of Jarfe Lyons' autobiography Robinson & Co. . . a fP&jfl Great guys — Edward G, Robinson and his son Manny Jffur Hopes in Pictures Jf^ '. 'M A^mous author gives you some enlightening facts ie Case of the Hollywood Scandal Erie Stanley Gardner Second installment of the most thrilling mystery of the year forma Sheaier's Handful of Memories Dixie Willson A waina and human story of a gallant woman illy wood s Soldiers of Fortune Lowell Thomas Spine-tingling stories of movietown's men of action Hollywood's Greatest Enigma — Television Gilbert Seldes An authority explains this unknown entertainment Photoplay Fashions Gwenn Walters Chic parade of fall cosfumes, led by Anita Louise Mickey, the McCoy Kirtley Baskette Rough, tough and hard to bluff — that's Rooney Sara Hamilton Lillian Day Kay Proctor Marjorie Hillis The Camera Speaks: — Easy on the Ice *.... Sonja Henie of the Silver Skates Hollywood Dress Parade Mrs. Astor's horse is put to shame The Mad Hatters A fashion history — three dashing decades — of women's hats Cowboy and the Lady A new marquee team — Gary Cooper and Merle Oberon Glad to See Your Back Here's the toughest game of all. How good are you? Boos and Bouquets Brief Reviews of Current Pictures How Well Do You Know Your Hollywood? PHOTOPLAY'S Own Beauty Shop Carolyn Van Wyck Close Ups and Long Shots Ruth Watercury Cal York's Gossip of Hollywood ... The Shadow Stage We Cover the Studios , . . . . Jack Wade Fashion Letter Complete Casts of Pictures Reviewed in This Issue 12 19 22 23 24 26 28 30 32 34 36 61 71 38 40 44 46 50 4 6 8 10 15 53 56 58 78 98 BIRTHDAY BOW: WITH this issue the NEW PHOTOPLAY celebrates its first birthday. The October 1937 number gave up the usual film magazine format for the style and format of the great women's magazines of America. Success of PHOTOPLAY in the "luxury" format was instantaneous —despite the late "recession" an average of about forty thousand new readers bought the magazine on newsstands each month and seventy seven new advertisers have expressed their approval in terms of contracts. Last year's October issue introduced Gilbert Seldes, Dixie Willson and Lowell Thomas — and these three are to be found again in this October issue. Other nationally known writers introduced were Eleanor Roosevelt, Erie Stanley Gardner, Temple Bailey, Marjorie Hillis, Jimmie Fidler, Louella Parsons, Louis Sobol and Irving Hoffman. Adela Rogers St. Johns was represented by her widely discussed series, "Forbidden Great Loves of Hollywood," as was the vastly popular Faith Baldwin with several impressive movie articles. Art Editor Heyworth Campbell enlisted the services of America's greatest illustrators — Wallace Morgan, Russell Patterson, C. D. Mitchell, McClelland Barclay, Frederick Gruger, John La Gatta, Galbraith, Carl Mueller, Mario Cooper and Vincentini. Thus PHOTOPLAY, although concerned primarily with things cinematic, has left the film field behind to explore, from a more widely general viewpoint, what interests men and women who love the movies without being hypnotized by them. E.V.H. VOL Lll., No. 10, OCTOBER, 1938 Published Monthly by Macfadden Publications, Inc., 333 N. Michigan Ave., Chicago, 111. • Bernarr Macfadden, President • Irene T. Kennedy, Treasurer • Wesley F. Pape, Secretary • General Offices, 205 East 42nd St., New York, N. Y. • Editorial and Advertising Offices, Chanin Building, 122 East 42nd St., New York, N. Y., Curtis Harrison, Advertising Manager • Charles H. Shattuck, Manager, Chicago Office • London Agents, Macfadden Magazines, Ltd., 30 Bouverie St., London, E. C. 4 • Trade Distributors Atlas Publishing Company, 18, Bride Lane, London, E. C. 4 • Yearly Subscription: $2.50 in the United States, $3.00 in U. S. Possessions and Territories, also Cuba, Mexico, Haiti, Dominican Republic, Spain and Possessions, and Central and South American countries excepting British Honduras, British, Dutch and French Guiana. $2.50 in Canada and NewfoundIpnd. All other countries $5.00. Remittances should be made by check, or postal or express money order • CAUTION — Do not subscribe through persons unknown to you • While manuscripts, photographs, and drawings are submitted at the owners' risk, every effort will be made by this organization to return those found unavailable if accompanied by sufficient 1st class postage, and explicit name and address. But we will not be responsible for any losses of such matter. Entered as second-class matter April 24, 1912, at the post office at Chicago, 111., under the act of March 3, 1879, Copyright, 1938, by Macfadden Publications, Inc. Registro Nacional de la Propiedad Intelectual.