We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ERNEST V. HEYN
EXECUTIVE EDITOR
HEYWORTH CAMPBELL
ART EDITOR
RUTH WATER BURY
EDITOR
HIGHLIGHTS OF THIS ISSUE
NEWS IEWS AND REVIEWS
On the Cover— Belte Davis, Natural Color Photograph by George Hufrell
Busman's Holiday :" . Ernest V. Heyn
Photoplay's Executive Editor takes a "vacation" Beautiful Brat -"'■ . . Howard Sharpe
Beginning the story of Margaret Sullavan's rebellious life
Portrait of a Young Man Looking at Life . ^F^fe JpK"* JosePn Henry
A sharp etching of Douglas FairbanksM/M*
Hedy Wine j^b^^^^m '
Meet the intoxicating Miss LamaSt
Father's Office Wife . . . ggpSff^J^
A new chapter of Jarfe Lyons' autobiography
Robinson & Co. . . a fP&jfl
Great guys — Edward G, Robinson and his son Manny
Jffur Hopes in Pictures Jf^ '. 'M
A^mous author gives you some enlightening facts
ie Case of the Hollywood Scandal Erie Stanley Gardner
Second installment of the most thrilling mystery of the year
forma Sheaier's Handful of Memories Dixie Willson
A waina and human story of a gallant woman
illy wood s Soldiers of Fortune Lowell Thomas
Spine-tingling stories of movietown's men of action
Hollywood's Greatest Enigma — Television Gilbert Seldes
An authority explains this unknown entertainment
Photoplay Fashions Gwenn Walters
Chic parade of fall cosfumes, led by Anita Louise
Mickey, the McCoy Kirtley Baskette
Rough, tough and hard to bluff — that's Rooney
Sara Hamilton Lillian Day Kay Proctor
Marjorie Hillis
The Camera Speaks: —
Easy on the Ice *....
Sonja Henie of the Silver Skates
Hollywood Dress Parade
Mrs. Astor's horse is put to shame
The Mad Hatters
A fashion history — three dashing decades — of women's hats
Cowboy and the Lady
A new marquee team — Gary Cooper and Merle Oberon
Glad to See Your Back
Here's the toughest game of all. How good are you?
Boos and Bouquets
Brief Reviews of Current Pictures
How Well Do You Know Your Hollywood?
PHOTOPLAY'S Own Beauty Shop Carolyn Van Wyck
Close Ups and Long Shots Ruth Watercury
Cal York's Gossip of Hollywood ...
The Shadow Stage
We Cover the Studios , . . . . Jack Wade
Fashion Letter
Complete Casts of Pictures Reviewed in This Issue
12 19 22 23 24 26 28 30 32 34 36 61 71
38 40 44 46 50
4 6
8
10 15 53 56 58 78 98
BIRTHDAY BOW:
WITH this issue the NEW PHOTOPLAY celebrates its first birthday.
The October 1937 number gave up the usual film magazine format for the style and format of the great women's magazines of America.
Success of PHOTOPLAY in the "luxury" format was instantaneous —despite the late "recession" an average of about forty thousand new readers bought the magazine on newsstands each month and seventy seven new advertisers have expressed their approval in terms of contracts.
Last year's October issue introduced Gilbert Seldes, Dixie Willson and Lowell Thomas — and these three are to be found again in this October issue. Other nationally known writers introduced were Eleanor Roosevelt, Erie Stanley Gardner, Temple Bailey, Marjorie Hillis, Jimmie Fidler, Louella Parsons, Louis Sobol and Irving Hoffman. Adela Rogers St. Johns was represented by her widely discussed series, "Forbidden Great Loves of Hollywood," as was the vastly popular Faith Baldwin with several impressive movie articles.
Art Editor Heyworth Campbell enlisted the services of America's greatest illustrators — Wallace Morgan, Russell Patterson, C. D. Mitchell, McClelland Barclay, Frederick Gruger, John La Gatta, Galbraith, Carl Mueller, Mario Cooper and Vincentini.
Thus PHOTOPLAY, although concerned primarily with things cinematic, has left the film field behind to explore, from a more widely general viewpoint, what interests men and women who love the movies without being hypnotized by them.
E.V.H.
VOL Lll., No. 10, OCTOBER, 1938
Published Monthly by Macfadden Publications, Inc., 333 N. Michigan Ave., Chicago, 111. • Bernarr Macfadden, President • Irene T. Kennedy, Treasurer • Wesley F. Pape, Secretary • General Offices, 205 East 42nd St., New York, N. Y. • Editorial and Advertising Offices, Chanin Building, 122 East 42nd St., New York, N. Y., Curtis Harrison, Advertising Manager • Charles H. Shattuck, Manager, Chicago Office • London Agents, Macfadden Magazines, Ltd., 30 Bouverie St., London, E. C. 4 • Trade Distributors Atlas Publishing Company, 18, Bride Lane, London, E. C. 4 • Yearly Subscription: $2.50 in the United States, $3.00 in U. S. Possessions and Territories, also Cuba, Mexico, Haiti, Dominican Republic, Spain and Possessions, and Central and South American countries excepting British Honduras, British, Dutch and French Guiana. $2.50 in Canada and NewfoundIpnd. All other countries $5.00. Remittances should be made by check, or postal or express money order • CAUTION — Do not subscribe through persons unknown to you • While manuscripts, photographs, and drawings are submitted at the owners' risk, every effort will be made by this organization to return those found unavailable if accompanied by sufficient 1st class postage, and explicit name and address. But we will not be responsible for any losses of such matter. Entered as second-class matter April 24, 1912, at the post office at Chicago, 111., under the act of March 3, 1879, Copyright, 1938, by Macfadden Publications, Inc. Registro Nacional de la Propiedad Intelectual.