Photoplay (Jul-Dec 1938)

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l^PyV « Lovely Loretta Young s other girls a secret that wins.. "^AINTINESS IS ONE OF THE MOST IMPOR-Jj TANT ELEMENTS OF CHARM;' says gorgeous Loretta Young. "Luckily, it isnt a matter of dollars, but of Lux!" Even before screen success came, this charming star had dozens of beaux who thought her handeddown clothes, fastidiously fresh, looked like a million dollars. She still looks out for her wardrobe personally — insists on Lux for its care. "Thanks to Lux, my personal things look so wonderful I can't bear to throw them away," she says. Luxing dresses, undies, stockings keeps them immaculately fresh — colors lovely looking longer. Anything safe in water alone is safe in Lux. Lux removes perspiration odor, yet it has no harmful alkali — eliminates injurious cake-soap rubbing. • LORETTA YOUNG poses in a charming negligee (below) Her evening dress (right) is white jersey. Her washable screen costumes, like her own personal things, are cared for with Lux. BEAUTIFUL STOCKINGS are a matter course to Loretta. "It's easy not to 't constant runs," she says. "I just ust to Lux instead of luck." Lux ■ves elasticity — cuts down runs. • 20TH CENTURY-FOX stars Loretta in a new screen romance, "Suez." • LEADING HOLLYWOOD STUDIOS specify Lux for all washables. "It keeps them in perfect condition for the camera," says Arthur Levy, wardrobe supervisor at 20th Century-Fox. :TOBER 938 13