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HEDY WINE
Meet Miss Lamarr — the most intoxi
cating cinematic cordial to stagger
BY SARA HAMILTON
the American public since Dietrich
ONCE in a long blue moon, at a time when Hollywood least expects it, it happens. Out of nowhere, with no particular build-up, name or past glories, there :omes a woman to upset completely the motionjicture applecart.
Today, a red-lipped, tawny-eyed, blacklaired girl called Hedy Lamarr is the woman )f the year in Hollywood — not of the hour, but ;he year!
The woman Lamarr will be remembered for nany a day, as the girl who, in all her lush, exiting beauty, brought back to the screen at a ime when motion pictures needed it most — sex ind glamour.
At a time when most screen beauties had :hosen to parade in bare feet, with uncombed ocks and socks to the jaw, Hedy Lamarr, coolly, [uietly, appeared on the screen in "Algiers" and -wel1, you saw her. You know.
Sex, with Hedy Lamarr, has come back to a creen that has hopelessly floundered without t. It has been brought there by one woman vho mingled mystery with beauty, and the long ane waiting nightly before the Four Star theaer where "Algiers" is showing, (and at the low;st box-office ebb in movie history) is proof hat the public wants the thing this woman ha: o offer — feminine mystery, glamour, sex.
It's important for us to record facts concernng Hedy "Glamarr" as Hollywood calls her, not
only because she is the most discussed personage in Hollywood, even to rating discussion on the "March of Time" program, but because Hedy takes her place among the rare stars chosen overnight by a demanding movie public. No producer or motion-picture studio set about with a carefully laid campaign to thrust this actress down a movie public's throat as an overnight star. In fact, Metro-Goldwyn-Mayer wavered at placing the actress in any picture just at present. They just weren't sure. And then, through Charles Boyer, Hedy met Walter Wanger one night at a party and the up-andcoming young producer suggested Hedy appear
at his studio for a test in "Algiers."
The result you know.
Three times only in ten years has an event such as this happened in Hollywood. Once when a platinum-haired girl with ripe mouth and alluring figure startled a movie world out of its calm in a picture called "Hell's Angels"; again, when a woman came from Germany to excite and stir the imagination of fans in a picture starring Gary Cooper called "Morocco."
And now — "Algiers."
"If I had only known," moans an executive of
the theater where that preview was shown,
(Conthiued on page 74)
Even as a child (above) Hedy Lamarr showed potentialities of becoming the great beauty she is today. And to think — Hollywood almost passed her up!