Photoplay (Jul-Dec 1938)

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I t's the New Tmiic Length si ml. of course, the Fur is 'Federal' / know, because the FEDERAL name is stamped on the leather side of each pelt" In this season when silver shines so importantly in evening wraps ... on woolen coats and suits ... in gay, little jackets ... it is comforting to know a sure way of finding a superior silver fox. Simply look for FEDERAL, stamped on the leather side of the pelts. Only fur of exceptional beauty and lasting loveliness may be featured under this name. Notice the luxuriousness of the coat shown here — how smartly the skins lend themselves to the new softer manipulation . . . the smart tuniclength . . . the nattering detail of sleeve and neckline. Only one of many charming winter fashions in FEDERAL, featured by smart stores throughout the country. | E D E R A I HAMBURG » WISCONSIN 12 PH OTOPLAY