Photoplay (Jul-Dec 1938)

Record Details:

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BILL CURRIN, Like Most of the Other Independent Tobacco Experts, Smokes Luckies Mr. Smoker: You say most of these tobacco experts smoke Luckies? Mr. Lucky Strike: Yes, 2 to 1 over all other brands combined. Sworn records prove it. Mr. Smoker: How many of these tobacco experts work for you? Mr. L. S.: Not one! They're all independent tobacco men. Auctioneers, buyers, and warehousemen. Mr. Smoker: Are these men the best judges of tobacco? Mr. L. S.: You bet they are! Just for example, there's Bill Currin. He's been an auctioneer for 16 years, and has sold millions of pounds of tobacco. Mr. Smoker: And Currin smokes Luckies? Mr. L. S.: Yes — and has for 15 years. Not only for their fine tobacco, but because of the "Toasting" process. Mr. Smoker: What does that do? Mr. L. S.: It takes out certain harsh irritants found in all tobacco — makes Luckies a light smoke, easy on the throat. Mr. Smoker: That sounds good to me. I'll try them. EASY ON YOUR THROAT— BECAUSE "IT'S TOASTED" ^eLri* WITH MEN WHO KNOW TOBACCO BESTIT'S LUCKIES 2T01 «p s \ ^ ^ ( WITNESSED STATEMENT SERIES : Bill Currin — Auctioneer— has smoked Luckies for 15 fkan M mm -i-,%. & '>": Copyright 1938. The American Tobacco Company ±^Sr ^BBSl 1 .Vt».'„. J* , r"vv; > MP