Photoplay (Jan-Sep 1937)

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LOW You can't find it on any map, but here is the center of the universe — Hollywood Boulevard and Vine Street, and the Dream City seen from the surrounding hills. Careers are not carved here — they are chiseled >l t~i> BECAUSE ofithe fact that most of our thoughts and reports on Bagdad on the Pacific have been jotted down in the daily diary we write for the papers, and yelled into the skies on our Sunday broadcast, these notes must resemble clips from the cutting room floor. All the best scenes, we've learned, do not appear on the screen. Sometimes, too, for one reason or another, material is crowded out of the column and broadcast. Here, then, are some jumbled jottings of Holly woodenizens, darlings and dopes. Speaking of dopes, we head the list. Accustomed to awaking when the Manhattan Mazdas commenced to blink, and retiring at the hour when the sun begins to lift, we permitted Darryl Zanuck and Ben Bernie to persuade us into appearing in a film based on the best seller, "Wake Up and Live." Wake up is right! For six weeks, at six A. M., we heard that cry. We were forced to go without practically any sleep, so that we could be on the set, ready for shooting, at nine A. M. And for what? A lousy $75,000. Instead of listening to Mr. Zanuck and Hum Bernie, we should have remembered Somerset Maugham's line: "Sleep is man's most precious possession." |\ 1931, lo toasl the Lucky Strike broadcast a little more, we tarted burning Ben Bernie. ll was a gag, and has always been onethis exchange of impish insults. Most people realized it, but there were a few bo didn't. Their complaints i<> the sponsors of our program and threats that if we didn'1 stop picking on poor Ben they would cease buying the product, resulted, lor a time, in the cessation of i he fabulous feud, which has broughl us some degree ..i infamy ami fortune, Bui Id's switch from Bernie Boulevard and k<'I onto Hollywood, It's much more interesting 26 First of all, there's no such town . . . you can't find it on any map ... it has no official post office, no railroad station, and no airplane landing field. Hollywood is a state of mind surrounded by Beverly Hills, the foothills, Los Angeles, BelAir, Brentwood, Westwood and populated for the most part with people who have never seen the inside of a studio. Few teal Ilollvwoodites ever get to work in a studio. Talent is imported from the outside Most careers aren't carved here . . . they are chiseled. There are two Hollywood theories on picture people being seen in night clubs . the first being that it is good to be seen because of the publicity and to keep up a front, the night clubs being fine show cases. Theory No. 2 says night clubbing is bad because good looks fade and you meet the wrong class of people. Both theories have successful advocates Sylvia Sidney, Joan Crawford, Franchot Tone, Frank Morgan, Marlene Dietrich, Jack Oakie, Loretta Young, Bob Taylor, Barbara Stanwyck, Virginia Bruce, Jean Harlow, Carole Lombard, James Stewart and June Lang appear in the bright spots before your eyes . . .