Photoplay (Jan-Sep 1937)

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DOWNe^ Flash — Broadivay' s ace broadcaster bringing you his impressions of the sound and fury that make up the most incredible city in the world H°LLYWo ~ ^>,jHB kill xvlMljl r.« h • j "3 9 £eP3*^»^jg -.:*#;^.5 w/////////^% ■ I V 1 i . \ * 1 ?J *-£>' •--K% | i iV \ -> but the list of those who dodge the joy.-joints is even greater. The most accurate gauge of a star's rating comes not from fan mail (some popular stars hardly rate any) but from salesmen. Salesmen can smell out a coming success months in advance and will begin to haunt the actor before his picture is out. News gets around Hollywood faster than any place in the world, and in spite of Hollywood's sophisticated population, drinking is a good way to wash one's self out of the picture business. Hollywood has more churches than it has bars. Some of the biggest money makers in town are the ace cameramen, the reason being that their jobs are free of politics, last a great deal longer and supply steadier work. Hollywood has become the other end of Broadway. Most of the Hollywood stars are actors who used to play the Palace. Now they live in palaces. On the other hand, many a Broadway biggie from whom we solicited ads on The Vaudeville News, now earns a living as a small bit player in the studios. There's only one motto — Start saving while they're raving. Recently the studios banded together with the humane desire to aid the unfortunate stars of yester-years. Each decided to select six and maintain them on their pay rolls, apportioning out assignments whenever possible. One ex-star who became an extra just couldn't be bothered after a few pay checks had rolled in . . . she got drunk, showed up late for work and evidenced all the other actions she displayed when she was a youthful cinemadorable. Finally, she was let out. They tell us that when there's a call for extras to be selected, those not chosen must receive fifty cents for carfare "to and from the studio. We saw that former five-thousand-dollar-aweek star hold out her hand for the half dollar fee THEY make mistakes in Hollywood, and costly ones, too. . . . When W. C. Fields was making shorts, for instance, a major producer turned him down, unable to see his possibilities. Just a year later, he had to pay Fields $60,000 for what practically amounted to a bit in a picture. But it's an old story in many a line of endeavor. . . . Horace Liveright, who published Ernest Hemingway's "Torrents in the Spring," turned down "The Sun Also Rises" giving him the counsel, "Better stick to journalism." Speaking of journalism, Darryl Zanuck is really the screen's journalist. His nose for news put [ please turn to page 108 ] 27