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MOTION PICTURES CAN REPLACE
Recently the publisher of Photoplay traveled to Hollywood to make the radio presentation of our Gold Medal Award for 1936 to Jeanette MacDonald, star of "<Son Francisco." Bernarr Macfadden's remarks were highly praised by B ill Hays (below) and many others; we present hiswordson thispage
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THE revolutionary development of motion pictures in the last few years staggers the imagination. They have grown into a business of colossal magnitude. Millions of oar people look for entertainment every day in the motion picture theaters. They have replaced the theaters of long ago, and as a form of amusement they have no rival. Because of their immense popularity, authors, directors, and officials aie assuming extraordinary responsibilities. They have the power to build up or tear down human character. The heroes and heroines of today are found in the stars, who represent the characters presented in the movies.
Our great actors and actresses of former years — Booth, Barrett, Bernhardt, Maude Adams, and scores of others — have been replaced by Jeanette MacDonald, Norma Shearer, Clark Gable, William Powell and other stars of equal magnitude— though we should not forget Shirley Temple!
The outstanding influence of the movies in moulding human character is well understood. The young people of the country automatically try to shape their lives to harmonize with the ideals which they absorb from the heart-moving stories presented in the movies. Careers can be made or unmade. Morals can be elevated or otherwise through this influence. Will Hays, the former Postmaster General, who is responsible for the self-regulating system that the movie organizations have adopted deserves unlimited credit for his wise guidance.
The movie business generally is to be congratulated upon the high character of many of the pictures which have recently been produced. Their officials have demonstrated that what is termed "high-class" pictures, supposed to be above the taste of the masses, can be made profitable at the box office.
DUT notwithstanding the huge character of the present movie investments, much greater possibilities face it in the future. There is an educational influence of an unusual character in the dramatic stories that are now presented, but in the educational field itself — in our schools and colleges — motion pictures will some day replace a large number, if not all, of our textbooks!
Education can thus be made intensely interesting — as much or more so than the picture shows, which now so strongly appeal to the youth of our land. Dry lessons will then become keenly interesting stories, and we can well imagine the rapidity with which knowledge can be absorbed under such circumstances. Going to school then will be just a lot of fun, as keenly interesting as the football field of today!
"San Francisco," the picture which has won Photoplay Magazine's award for 1936, has set a high standard, upon which it will be difficult to improve, but we must acknowledge, that the amazing changes, made for the better in motion pictures in the last few years, is a source of universal comment.
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