Photoplay (Jan-Sep 1937)

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124 Sylvia of Hollywood Now Reveals How You Can Acquire (he Beauty of the Screen Stars If you are overweight and wish to lose fifteen pounds of ugly fat during the next month — you can do it. Yes. it 's as simple as that if you but follow the instructions o.f Madame Sylvia. And Sylvia tells you how to lose those unnecessary pounds — and lose them safely. .\> perhaps you know. Sylvia of Hollywood is the personal beauty adviser to the screen colony's most brilliant stars. It is she who guards and preserves the exquisite charms of the screen's awe-inspiring beauties. It is she who transforms ordinary women into dreams of loveliness. And now Sylvia has put all her beauty secret < between the covers of a book. In No More Alibis you will find all of the treatments and methods which have made her a power in Hollywood. You will find out how to reduce fat from the hips, abdomen, breasts, arms, legs and ankles. You will learn how to acquire a firm lovely face, beautiful hands and feet and myriads of other Hollywood beauty secrets. This book gives you the very same information for which the screen stars of Hollywood have paid fabulous sums. Yet the price for this fully illustrated, beautifully bound, 139 page book is only $1.00. Take advantage of this great bargain now — mail coupon below TODAY. Macfadden Book Company, Inc. Dept. P-7, 205 E. 42nd St., New York, N. Y. Send me, postage prepaid, the book, "No More Alibis!" by Sylvia of Holli/uood. I enclose $1.00. Name • ■ Address I City j ■ ■ State • .... ■■■« S^KIN >** <' M«rcolJzedWax # Anv complex i. ,n can !,<■ made clearer, smoother, youngei with Mercolized Wax. This single cream i implete beaut y treat ment. Mercolized \\-.i% absorbs the 'ii colored blemished outci skin in tiny, invisibli particli Hr m^s out the young, beautiful si in hidden beneath, Men nii/iil w :.x pn youi skin • \ ery night like cold cream, [tbeautifiei whili ou sleep. i w :i>. iiruu". out youi hidden beauty, ■ I I . < I I ■ -.•■ < 111 . I llll. I I. inn klntonii Mm. Mihs out wiliiklis -.iikI ii>.i 'mi Re) Ml Tin . Iiiiilii.ili s iil1lnc.su. 1>U nolve SUOlltC in one-hill pint wllrli Ii.i/i I PHOTOPLAY FOR JULY, 1937 PHOTOPLAY'S RETAIL STORE DIRECTORY PHOTOPLAY fashions on pages 76 and 77 of the Fashion Section in tliis issue are available to readers at these stores. Whenever you go shopping consult this list of reliable stores, offering faithful copies of PHOTOPLAY HOLLYWOOD FASHIONS and NATIONALLY KNOWN MERCHANDISE, such as advertised in this issue of PHOTOPLAY. If this list does not include a store in your city, write MODERN MERCHANDISING BUREAU, 67 West 44th St.. New York City. Send the name of your leading department store or dress shop. When you shop please mention PHOTOPLAY • Marks accounts carrying PHOTOPLAY HAT FASHIONSi Albany. N Y Cotrell & Leonard Alton, III Young D. G. Co Appleton, Wis Four Seasons Shop Ashland, Wis Smith Style Shop Atlantic City, N.J Homberger's Augusta, Ga Andrews Bros. Baltimore, Md Hutzler Bros. Boston, Mass . . .Wm. Filene's Sons Co Brooklyn N. Y Balch Price Buffalo N. Y Jenny Co Burlington Vt The Fashion Cedar Rapids, Iowa M.J. Frankel Charleston, W. Va The Diamond Charlotte N. C Lucielle Shop Chicago, III Marshall Field & Co. Cleveland Ohio Higbee Company Columbia, Mo Parks D. G. Co. Dayton, Ohio Donenfeld's Des Moines Iowa Younker Bros Detroit, Mich J. L. Hudson Erie, Pa Belmont Shop Galesburg, III O. T. Johnson Co. Grand Rapids, Mich Paul Steketee Green Bay. Wis J H Golden Hartford, Conn Sage Allen & Co. Hibbing, Minn Sapero Bros. Huntington, W. Va. .Anderson Newcomb Indianapolis, Ind Johnstown, Pa. .L. S. Ayres & Co. Kline's, Inc. fyvr Kansas City, Mo I. Rubins Kewanee III Kewanee D. G. Co. La Crosse, Wis E. R. Barron Co. Madison, Wis Woldenberg's, Inc. Manitowoc Wis Schuette Bros. Co Mason City. Iowa Damons, Inc Milwaukee, Wis. .Turner Martin Symons New Britain Conn Parker & Parker New Haven Conn Linderman's New York, N. Y.. Arnold Constable & Co Pittsburgh Pa Joseph Home Co. Poughkeepsie, N Y. Poughkeepsie Up-to-Date Portland, Me J. E. Palmer & Co Providence, R. I Gladdings Racine, Wis Murray Held Reading Pa Croll & Keck Richmond Ind Palais Royai Richmond. Va Miller & Rhoads Rock Island, III McCabe Style Shop Roanoke, Va Lazarus, Inc Runford, Me Cyr-Norman Schenectady, N. Y Wa lace Co Sioux Falls, S. D Mory's Inc. South Bend Ind Frances Shop Springfield, III John Bressmer Springfield, Mass Albert Steiger St. Louis, Mo Stix Baer & Fuller Spartanburg, S C August W Smith Superior, Wis S. Y. Josephs Co. Union City, N. J A. Holthausen Utica, N. Y Doyle-Knower Virginia Minn Sapero Bros. Washington, D. C.Raleigh Haberdasher's Waterbury, Conn Ann's Style Shop Worcester Mass Denholm McKay PHOTOPLAY . rxsiiON THIS TAG IDENTIFIES AN ORIGINAL PHOTOPLAY HOLLYWOOD FASHION. LOOK FOR IT