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124
Sylvia
of Hollywood
Now Reveals How You Can Acquire (he Beauty of the Screen Stars
If you are overweight and wish to lose fifteen pounds of ugly fat during the next month — you can do it. Yes. it 's as simple as that if you but follow the instructions o.f Madame Sylvia. And Sylvia tells you how to lose those unnecessary pounds — and lose them safely.
.\> perhaps you know. Sylvia of Hollywood is the personal beauty adviser to the screen colony's most brilliant stars. It is she who guards and preserves the exquisite charms of the screen's awe-inspiring beauties. It is she who transforms ordinary women into dreams of loveliness.
And now Sylvia has put all her beauty secret < between the covers of a book. In No More Alibis you will find all of the treatments and methods which have made her a power in Hollywood. You will find out how to reduce fat from the hips, abdomen, breasts, arms, legs and ankles. You will learn how to acquire a firm lovely face, beautiful hands and feet and myriads of other Hollywood beauty secrets.
This book gives you the very same information for which the screen stars of Hollywood have paid fabulous sums. Yet the price for this fully illustrated, beautifully bound, 139 page book is only $1.00. Take advantage of this great bargain now — mail coupon below TODAY.
Macfadden Book Company, Inc.
Dept. P-7, 205 E. 42nd St., New York, N. Y.
Send me, postage prepaid, the book, "No More Alibis!" by Sylvia of Holli/uood. I enclose $1.00.
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S^KIN
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M«rcolJzedWax
# Anv complex i. ,n can !,<■ made clearer, smoother, youngei with Mercolized Wax. This single cream i implete beaut y treat ment. Mercolized \\-.i% absorbs the 'ii colored blemished outci skin in tiny, invisibli particli Hr m^s out the young, beautiful si in hidden beneath,
Men nii/iil w :.x pn youi skin • \ ery
night like cold cream, [tbeautifiei whili ou sleep.
i w :i>. iiruu". out youi hidden beauty,
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I. inn klntonii Mm. Mihs out wiliiklis -.iikI ii>.i
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nolve SUOlltC in one-hill pint wllrli Ii.i/i I
PHOTOPLAY FOR JULY, 1937
PHOTOPLAY'S RETAIL STORE DIRECTORY
PHOTOPLAY fashions on pages 76 and 77 of the Fashion Section in tliis issue are available to readers at these stores.
Whenever you go shopping consult this list of reliable stores, offering faithful copies of PHOTOPLAY HOLLYWOOD FASHIONS and NATIONALLY KNOWN MERCHANDISE, such as advertised in this issue of PHOTOPLAY. If this list does not include a store in your city, write MODERN MERCHANDISING BUREAU, 67 West 44th St.. New York City. Send the name of your leading department store or dress shop. When you shop please mention PHOTOPLAY
• Marks accounts carrying PHOTOPLAY HAT FASHIONSi
Albany. N Y Cotrell & Leonard
Alton, III Young D. G. Co
Appleton, Wis Four Seasons Shop
Ashland, Wis Smith Style Shop
Atlantic City, N.J Homberger's
Augusta, Ga Andrews Bros.
Baltimore, Md Hutzler Bros.
Boston, Mass . . .Wm. Filene's Sons Co
Brooklyn N. Y Balch Price
Buffalo N. Y Jenny Co
Burlington Vt The Fashion
Cedar Rapids, Iowa M.J. Frankel
Charleston, W. Va The Diamond
Charlotte N. C Lucielle Shop
Chicago, III Marshall Field & Co.
Cleveland Ohio Higbee Company
Columbia, Mo Parks D. G. Co.
Dayton, Ohio Donenfeld's
Des Moines Iowa Younker Bros
Detroit, Mich J. L. Hudson
Erie, Pa Belmont Shop
Galesburg, III O. T. Johnson Co.
Grand Rapids, Mich Paul Steketee
Green Bay. Wis J H Golden
Hartford, Conn Sage Allen & Co.
Hibbing, Minn Sapero Bros.
Huntington, W. Va. .Anderson Newcomb
Indianapolis, Ind
Johnstown, Pa.
.L. S. Ayres & Co. Kline's, Inc.
fyvr
Kansas City, Mo I. Rubins
Kewanee III Kewanee D. G. Co.
La Crosse, Wis E. R. Barron Co.
Madison, Wis Woldenberg's, Inc.
Manitowoc Wis Schuette Bros. Co
Mason City. Iowa Damons, Inc
Milwaukee, Wis. .Turner Martin Symons
New Britain Conn Parker & Parker
New Haven Conn Linderman's
New York, N. Y.. Arnold Constable & Co
Pittsburgh Pa Joseph Home Co.
Poughkeepsie, N Y.
Poughkeepsie Up-to-Date
Portland, Me J. E. Palmer & Co
Providence, R. I Gladdings
Racine, Wis Murray Held
Reading Pa Croll & Keck
Richmond Ind Palais Royai
Richmond. Va Miller & Rhoads
Rock Island, III McCabe Style Shop
Roanoke, Va Lazarus, Inc
Runford, Me Cyr-Norman
Schenectady, N. Y Wa lace Co
Sioux Falls, S. D Mory's Inc.
South Bend Ind Frances Shop
Springfield, III John Bressmer
Springfield, Mass Albert Steiger
St. Louis, Mo Stix Baer & Fuller
Spartanburg, S C August W Smith
Superior, Wis S. Y. Josephs Co.
Union City, N. J A. Holthausen
Utica, N. Y Doyle-Knower
Virginia Minn Sapero Bros.
Washington, D. C.Raleigh Haberdasher's
Waterbury, Conn Ann's Style Shop
Worcester Mass Denholm McKay
PHOTOPLAY
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