Photoplay (Jan-Sep 1937)

Page scan 000879 from Photoplay

Record Details:

Title:
Photoplay
Date:
Jan-Sep 1937
Publisher:
Chicago, Macfadden Publications, Inc.
Volume:
Photoplay (Jan-Sep 1937)
Leaf #:
000879
Language:
English
Subjects:
Motion Pictures, Film Industry Fan Magazine
Collection:
Fan Magazines, Hollywood Studio System, and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
June 20, 2024
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PHOTOPLAY FOR AUGUST, 1937 • On a vacation from "Artists and Models," her new picture for Paramount, Ida Lupino wears Hollywood's beloved slacks. Crisply tailored Luxables fit perfectly into any vacation plans from Maine to California. > White organdy, fresh as a sprig of mint, was made for heart throbs. Lux care will keep your feminine washables romantically lovely all summer long. M' IN fO* l UXA81& Ida Lupino tells you why EN LIKE LUXABLES!" declares Ida Lupino, "There's something appealing about bandbox freshness that few men can resist. It's no trick to have things always spick-and-span — a swish through Lux and they're lovely as new!" Leading Hollywood studios insist on this safe care for all delicate washables.' "Lux protects colors," says Frank Richardson, wardrobe director at Paramount. "We're convinced it makes fabrics last longer." Lux has none of the harmful alkali many ordinary soaps have. It eliminates cake-soap rubbing, too, that may fade colors or damage threads. Remember, anything safe in water is safe in Lux. IN THE LEADING HOLLYWOOD STUDIOS