Photoplay (Jan-Jun 1938)

EXPOSURE? GARGLE LISTERINE When a person coughs or sneezes on you, the air carries bacteria and deposits them in your nose and throat. Prompt action with Listerine, which kills germs, may avert au oncoming cold. V, DRAFTS? GARGLE LISTERINE Like wet feet, drafts are dangerous because they chill the body unequally, weakening its resistance to germs. Avoid all drafts, and when you have been in one, gargle Listerine. Listerine kills germs associated with colds and sore throat CHILLED? GARGLE LISTERINE Late-season football games are usually followed by severe colds, health reports show. After attending one, it's a good idea to gargle Listerine when you reach home. Tests During 7 Years' Research Show Cold Prevention Results That Amaze Even Medical Men No remedy or treatment that we know of can show the brilliant clinical record in fighting colds that Listerine advances. Listerine offers you the possibility of getting off with light colds this year, or no colds at all. It is the new therapy that succeeds. Tests made during 7 years of research showed this: That those who gargled Listerine Antiseptic twice a day had fewer colds, milder colds, and colds of shorter duration than nonusers. More important still— colds of Listerine users reached the dreaded danger zone of the chest less frequently than colds of non-users. Why such results, that impress even medical men? Why is Listerine preferred to drastic purgatives that may weaken the system, vaccines that sometimes upset the patient, and those inhalants which may irritate the nasal passages? Here is why: Listerine treats colds for what they really are — acute local infections. And the quickest way to combat local infections, as any doctor will tell you, is to kill the germs involved in them. That is exactly what the Listerine gargle does. The secret of Listerine's success, we believe, must be that it reaches the virus (germ) which many authorities say causes colds. At the same time it kills by millions the threatening "secondary invaders" — germs that usually inhabit even normal mouths, waiting until resistance is low to strike. Among them are the dangerous influenza and streptococcus germs. These "secondary invaders" are the germs that complicate a cold and produce inflammation. They must be held under control. Five minutes after gargling with Listerine Antiseptic, tests showed a germ reduction averaging 94.6%. Fifteen minutes after, 96.7%. Even one hour after, nearly 80% on the average. This amazing germ reduction gives Nature a helping hand, and materially reduces the risk of cold. That is a matter of laboratory record. Use Listerine night and morning, and at the first symptom of a cold, increase the gargle to once every two hours. This pleasant precaution may spare you a long and expensive period of suffering. Lambert Pharmacal Co., St. Louis, Mo. BEFORE GARGLING AND AFTER ■) c The average reduction was 96.7% The rgIfPfh-S Sh0w test results as to the relative number of disease feptic baen°dre^rgli^ Listerine Ant" septic, and 15 minutes after The average reduction was 96.7%. for COLDS and SORE THROAT if "SiAilTY^ATH SWEEPS AWAY TOBACCO-STAINED DEPOSITS" IT POURS ON THE TEETH A YJONDERFULIY FRAGRANT, CLEANSING, MILKY WHITE SOLUTION THAT SIMPLY SWEEPS AWAY > THOSE TINY DEPOSITS STAINED BY TOBACCO SMOKE. ALL THE GIRLS AT THE BRIDGE CLUB ARE TALKING ABOUT IT . WHY DON'T YOU TRY A TUBE? Don't take our word or the word of famous New York beauties about Listerine Tooth Paste. Try it yourself. See how quickly it attacks tobaccostained deposits on teeth. How its fragrant, milky-white solution bathes the teeth and gums and leaves them fresh, clean and healthy. How its high lustre polishing agents restore natural brilliance and beauty to your teeth. Don't forget its economy either. More than a quarter of a pound of first-rate dentifrice in the 40e tube. The 25* size is proportionately economical. Get a tube from your druggist today. Lambert Pharmacal Co., St. Louis, Mo.