Photoplay (Jan-Jun 1938)

. C"S FACE THE FACTS— Girls, this is big news month for you and me. And I'm not going to color the facts. Facts and faces have already been colored in the new Technicolor films. Have you seen "Gold Is Where You Find It" or "Nothing Sacred"? If you've seen them both, you have two perfect examples of what the right make-up means to the stars and the color cameras of Hollywood. You've seen how the blonde beauty of Carole Lombard is enhanced by correct make-up in "Nothing Sacred" and you've seen the right make-up for a vivacious brunette on the piquant face of Olivia de Havilland. The color camera is a truthful and honest mirror of natural-toned beauty. It can either make or break a face, and, incidentally, a heart, for careers depend on natural make-up. No longer can defective skins and bad features be hidden behind a thick yellow paste. Today the screen star must be right out in the open. What a chance that is for us to study the art of looking natural yet beautiful! For Technicolor make-up is nothing more or less than the everyday street make-up we all use — the same fine cosmetics that you and I apply every day. And what a lesson in rouge, its uses and abuses! Certainly you'd laugh if either Olivia or Carole appeared in Technicolor with great round circles of brilliant color on her cheeks. Notice how their rouge is scarcely perceptible, blended in such a way that it gives a faint, colorful glow to the skin, rather than a red, exaggerated smear. Carole's rouge and lipstick are harmonized in color. Her rouge is carefully blended across her cheekbones, with no sharp lines to show where it ends and begins. Try smoothing your rouge on your skin with your fingers, as she does, to distribute the color evenly and have it fade away softly. If you're a true brunette, you can learn about the correct colors to use by observing how Olivia's vivid coloring is accented by the bright rouge and lipstick she wears. I went over to see Andrea Leeds on the set of "The Goldwyn Follies." Andrea has the charming combination of dark-brown eyes and light-brown hair. Her powder ex Andrea Leeds (top) finds that color films are a school of beauty, for naturalness of make-up is requisite From a girl of average good looks Gloria Dickson (above) became the dramatic beauty you see on the left. An expert took her in hand and taught her the rules of make-up. P. S. It's rumored she'll marry him -4» actly matches the medium brunette coloring of her skin, and her light orange-red lipstick and rouge accent the clearness of her complexion and the brightness of her eyes. Andrea is very careful to blend her rouge far way from her nose and all the way back to her ears, in order to fill out the angular hollows in her face. Zorina, the famous dancer, is also in this picture. She is a brunette, too, but her coloring is lighter than Andrea's, so her make-up has a different color tone. When you see "The Goldwyn Follies," besides the leads, you'll see twenty-four girls in the ballet numbers. There are thirteen variations of coloring among these girls, so seek out one whose coloring most closely approximates your own, and then see the color of make-up that you should be using. Let Technicolor films be your own school of beauty. SECRET OF SUCCESS— One thing you will notice in the make-up used by the stars, and it is the secret of a successful make-up. It's so important that it really should be written out and pasted on your mirror, right next to the snapshot of your current boy friend. That is, that make-up should be keyed to a basic color tone. The color values should harmonize and match each other. In other words, if you are using an orange-toned lipstick, your rouge should also be orange-toned and your powder should contain warm, yellowish tints. Another thing you must be sure to observe is that the stars have different makeups for different color gowns, so that the whole ensemble is a perfect blending of color and not a clash between, say, an orange dress and a bluish-red make-up. It's really worth (Continued on page 72) 60