Photoplay (Jan-Jun 1938)

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By following his plan you soon become a more attractive person ... a happier person ... a healthier person. In Exercise and Like It Bernarr Macfadden offers a new life for countless thousands who have been living half-powered lives. In this great new book he shows you how to reach out and pluck the greatest rewards which life has to offer. Make no mistake about this book — it is not an exercise drill-book . . . not a dry discourse on health. It's alive . . .its every page contains priceless information — information which will transform men into dynamos of e n e r g y — information which will develop women into lovely, sparkling, beautifully formed creatures. The price of this powerful, new 186-page book, containing over 50 illustrations, is but $1.00. If not obtainable from your bookseller, send one dollar to address below and book will be sent to you postage prepaid. MACFADDEN BOOK COMPANY Dept. P 5, 205 E. 42nd St., New York, N.Y PHOTOPLAY'S RETAIL STORE DIRECTOR PHOTOPLAY fashions on pages 58 and 59 of the Fashion Section in this issue are available to readers at these sto) ALABAMA Tennessee Coal & Iron Ensley The Fashion Shop Montgomery ARKANSAS Lide's Inc Camden Cus Blass Co Little Rock CALIFORNIA J. H. Hink & Son, Inc Berkeley Btway Dept. Store Los Angeles C. O. Bowen & Co Pomona Wal lens San Diego The Emporium San Francisco Mortons Dept. Store Ventura COLORADO Walmsley-Loupe Inc Pueblo CONNECTICUT Meigs Bridgeport Imperial Clothing Co Danbury Feister & Raucher Norwich G. Fox Hartford Morris Birnbaum New Britain Worths Waterbury H. C. Murray Co Willimantic WASHINGTON, D. C. Lansburgh Bros., Inc Washington FLORIDA YoweM Drew Co Daytona Beach Quality Shop Jacksonville Louis Ladies' Ready-to-Wear Orlando Rutland Bros. Dept. Store St. Petersburg IDAHO Style Shop Pocatello Cummings Twin Falls Cummings Boise Frock & Bonnet Idaho Falls Fashion Shop Moscow ILLINOIS Youngs Dry Goods Co Alton W. S. Moore Canton Johnson's Carbondale Levines Centralia Dress Well Shop Charleston Marshall Field & Co Chicago Hechts Decatur Seidel Apparel Co E. St. Louis Hechts Freeport O. T. Johnson Co Galesburg Raffe (The Fair) Harvard Ed. Goldstein (The Emporium) Jacksonville Chicago Store Kankakee Kewanee Dry GoolJs Co Kewanee Rose Marie La Grange Hechts La Salle Lesters Mattoon The Rose Frock Shop Moline Mortons Apparel Shop Mt. Vernon Hechts Ottawa The Fashion Shop Paris Hechts Peoria Wendlands Pontiac McCabe Dry Goods Co Rock Island W. H. Apparel Co Sterling A. H. Greenfield Streator Dress Well Shops Taylorville The Hanson Co. Watseka INDIANA Golden Rule Store Crawfordsville Chas. S. Drake Co Elkhart Broadway Style Shop. Inc Gary Levenstem D. G. Co Greensburg Rinks Cloak House Indianapolis Adlers Lafayette Isidore Eichman Lebanon Cushing & Co Linton Frances Folks Loogootee Rozelle Shop Marion The Goodman Co Monttcello Mortons Apparel Shops, Inc New Castle Robertson Bros. Co So. Bend Palais Royal Richmond Silvers Specialty Shop Terre Haute Dotty Lee Shop Vmcennes IOWA Christensen Bros. Co Algona Davis D. G. Co Bloomfield The Style Shop Carroll M. J. Frankel Co Cedar Rapids John Beno Co Council Bluffs Menzers, Inc Creston Weigles Davenport Decorah Coat & Suit Store Decorah Wolfs Des Moines Roshek Bros. Co Dubuque L. M. Christensen Estherville Ladies' Fashion Shop Fairfield R. R. Jacobs Forest C'ty Yetters Iowa Ci ty Brintnall & Brintnall Marshal Itown Damons, Inc Mason City Batterson Store Muscatine Gottners . . .». Newton Marie Jackson & Co Osage T. J. Madden Ottumwa Poole's Fashion Shop Spencer The Hanson Co Washington New York Fashion Shop Waterloo Hale & Sons Waukon Seymour Eichman Webster City KANSAS Youngs Dry Goods Co Kansas City Berkson Bros Topeka KENTUCKY H. C. Shipp Lexington Beston & Langdan Louisville MAINE Senter Bros Bath Chernowskys Augusta Freeses Bangor Polakewich Biddeford Unobskeys Store Calais The Pattee Co Cartboro Guy Campbell Farmmgton S. H. Cramer Eastport Canters Gardiner Ellis Green Ft. Fairfield G. W. Richards Co Houlton B. Peck & Co Lewiston Smiteys Portland B. S. Greene Presque Isle Senter Crane Co Rockland E. K. Day Rumford J. Papas Sanford Kennedy Crane Jr Skowhegan May Co J. G. Carton Rosenbau MARYLAND Bros. . . Baltimore . Cambridge .Cumberla ' ■.ton Henricksons Frede R. E. Powell & Co Salisbury MASSACHUSETTS New York Cloak Store Amesbury Bishop-Dodge Co Athol Porters Brockton Harry A. Freedman Fitchburg Rayfields Frammgham W. L. Goodnow Greenfield Mitchell & Co Haverhill The Vogue Shop Leominster .Lav Ma nee .Lowell Goddard Bros Lynn C. F. Wing Co New Bedford Louis Fashion Milford McCallums Northampton Orange Clothing Co Orange Buttner Co Plymouth Sher.dans Qu.ncy Empire Clothing Co.. Ire Salem Robbins So. Bridge Forbes & Wallace Springfield Goldstein & Antene Taunton Grover Cronin. Inc Waltham Block's Women's Shop Westfield Sol & S. Marcus Worcester MICHIGAN Maurices Adrian Harry J. Beckert Co Alma Zva Cohen Alpena H. G. Wendland & Co Bay City C. W. Spauldi.in Caro Fred A. Richy Co Charlotte Davy's, Inc Clare J. L. Hudson Co Detroit Alma Gaufin Escanaba The Holland Co Fenton Houseman's Grand Rapids Almas Ready-to-Wear Greenville R. N. Stevenson Ionia Goldes Smart Shop Iron wood Levine Bros Ishpeming Louis Persitz Marquette Jos. Ruwitch & Sons, Inc Norway The O. M. Christian Co Owosso Ballentine O. G. Co Port Huron Royal Vogue Royal Oak Esther, Inc Saginaw H. C. Corbeshley Sandusky De Bruyn Co Zeeland MINNESOTA Paul Belan Blue Earth J. P. Bouqutt Caledonia J. R. Raattama & Son .Chisholm A. Goldberg Eveleth Smart Shop (F!o a Wessel) Fairmont Sapero Bros Hibbing Stevensons International Falls Powers Dry Goods Co Minneapolis Stevensons Mankato Stevensons Red Wing Sapero Bros Virginia Stevensons Rochester Herter's Waseca Stevensons St. Cloud Husch Bros St. Paul Stevensons Winona MISSOURI Louise Hecht Cape Girardeau Ellis .... Chilhcothe The Emporium Hannibal Klines ■ ■ ■ Kansas City Sonnenfelds St. Louis Ellis Trenton MONTANA A. A. Braten Bozeman C. E. Priess Missoula John Kaplan Co Glendive Pans Fhgman Co Great Falls A. W. Miles &. Co Livingston NEBRASKA Famous Merc. Co Lincoln H. C. Clapp Mccook Herzbergs, Inc Omaha NEW HAMPSHIRE H. Levine Concord Stahl Clark Co Berlin Max Solomon . Franklin MacLeod's Dept. Store Littleton T. Panseau Manchester Smart Shop Nashua Schwartz Apparel Shop Portsmouth Luddens Fashion Rochester NEW JERSEY M. E. Blatt Atlantic City Fishmans Elizabeth The Orchid Shoppe Mt. Holly P. J. Young Dry Goods New Brunswick Geo. Gelber Newton Harry Jacobs (Montauk Shop) Passaic Quackenbush Paterson Shores, Inc Vineland Wilk Co ', . . .Perth Amboy Rosenbaum Bros Plainfield Gaston, Inc Summerville Lillian Charms Trenton NEW YORK L. C. Carr Co Batavia Hills McLeans & Haskins Bmghamton J. N. Adam & Co Buffalo The Norma Shop Canandaigua "^rch Geneva Sidney's Dunkirk Logan's Elmira Hoffmans Smart Shop Glens Falls H. H. Whiting Gowanda Tuttle-Rockwell Co Hornell Geo. W. Reynolds Granville The Abrahamson-Bigelow Co Jamestown Hally's Ithaca Williams Bros. Co Lockport P. H. Pender & Son Mochanicsvil le Bellevue Dress Shop Niagara Falls John Schoonmacher & Sons Newburgh Mack Friedman Niagara Falls Nathan Frank & Sons. Ogdensburg M. J. McDonald Co .Oswego Sidney Lindsey & Curr Rochester Fitzgerald Bros Salamanca Marks Fashion Shop Rome The Wallace Co Schenectady The Addis Co Syracuse J. B. Wells & Son Co Utica Reed & Reed Saugerties H. Ellis Co Watertown Rosalyn Shop Sidney Rockwell Bros. & Co Wellsville Simon Bros Springville Bertha Merrill Yonkers B. Wienberg _ Troy NORTH CAROLINA Harry Harris (Chic Dress Shop) Albermarle W. G. Penry Co. Lexington J. G. Harrison Mt. Airy Graham's Inc. Reidsville NORTH DAKOTA A. W. Lucas Co Bismarck Mann's Dept. Store Devil Lake The Store Without a Name Fargo Rodenberg & Schwobel New Rockford Lieber's Ready to Wear Wahpeton C. C. Cr vford Co OHIO Alii. nee .Ashland . Bellefontaine . E. Liverpool Fostoria Minerva Wessler D. G. Co Stem D. G. Co H. O. Ahlenius & Co Ralph C. Smith Co The Dowds-Rudm Co Mt. Vernon The Charles Co Napoleon Lippy's Niles Daniel's Inc Painesville Hansen's Salem The Ed. Wren Co Springfield Rucklos Spec. Co Van Wert The Steen D. G. Co Washington Court House Lacey's Wilmington Strouss-Hirshberg Co Youngstown The A. E. Starr Co Zanesville OKLAHOMA A. Thelma Johnson Wewoka OREGON Sternberg's Ladies' Shop Albany Kaufman Bros Eugene Adrienne's Klamath Falls Adrienne's Medford Meier & Frank Co Portland PENNSYLVANIA Bretts Inc Altoona Hess Bros Allentown H. B. Sigel & Sons Bethlehem Maurice's Dept. Store Bedford Yampolski Bros Bradford Weiss Butler Globe Fashion Shop Carbondale Bowman & Co Carlisle J. S. Miller Charleroi Nathan's Inc Chambersburg Leitzinger Bros. Dept Clearfield Bon Ton Coatesville Levenson's Clymer G. C. Davidson Connel Isvi I le Grollman ' Easton T. Flynn Co Ford City Trask. Prescott & Richardson Erie A. Lazovik Frederickstown La Rose Shop ille The Leader Sto e Feller & Co Harrisburg New York Sample Shop Hazelton Robbins' Shop Homestead Hollywood Shop Huntington Molly Ann Shop Indiana A. Weiner Jeannette Andrew Foster E-,t Johnstown The Leader (S. W. Reisberg) Kitanning Watt & Shand Inc Lancaster J. C. Bright Co Lansford Rose Style Shop ....." Latrobe Louis Samler (Bon Ton) Lebanon Danks & Co Lewiston Leo Coploff Lock Haven Cox's McKeesport Mollie Smith Milton Mrs. Rose Cramer rT.ontral Store) Monesson Silverman's Dept. Store New Kensington Edwards Bros Oil City Frank & Seder Pittsburgh Harry Gillman Reading Gimbel Bros Philadelphia Kay (Ladies' Bazaar) ^Ridge Kalii ith St. Ma ess Shop State College Ton Scheid's Lugg & Edmonds Tyrone Russell L. Shepler Vandergrift S. C. Work & Sons Washington Metzger Wright Warren Shermans' Inc Waynesboro Mosteller's Westchester Fowler-Dick & WMker Wilkes Barre L. L. Stearns & Sons Williamsport SOUTH CAROLINA el Andr Ness Sun SOUTH DAKOTA TEXAS White & Kirk a-. Goodfriend's a Warth's W •*' ' A. Harris °eau [ W J St"-: pi ng Ft R McBride's . . ........ Gal^ ' Sakowitz ...'.'. '.Ho! ' UTAH The Nadine Christensen's ,,' Christensen's . wii'ty Boston Store '.'.'.'.'.'.'.'.'.'.'.'. Salt ' Lake ' VERMONT J. E. Mann, Inc Brafn. Abernathy-Clarkson-Wright " Burl ' Wolk's Style Shop. . r, Berry Balf, Inc St.' John: J VIRGINIA Dan. B. Waugh Co ,! tV^Ff y £ S,°nS Co Harris \ Franklin Finke Newport A. Greenburg & Co . . '. POnai I Franklin Finke ' pe£r * Thalheimer Bros ..." SSL 2 Kann's, Inc ■& d R. L. Saunders Co .W.Stai J WASHINGTON D. Brower Ah_ Rumbaugh's |, n( Bremer's Dept. Store flYem Frederick & Nelson c ■ Goldstein & Lubin . 'Spifi Wenatchee Dept. Store Wena « WEST VIRGINIA N. Rahalt Be Goodwin's ' Blu h Watts-Sartor-Lear Co Clark J Frances Dress caj. 3 Hulmes Reliable Store h I Geo. Katz & Son Martin « Fashion Shop Morgai I Winer's Dept. Store New Martin if, E. Efron (Nelson's Ladies' Shop) Prin « The Leader Store r,C| ^ Geo. R. Taylor Co Wh< WISCONSIN Gloudeman & Gage Co Ape I F. ?• May As l( Chaimson's Dept. Store Black River |. F. H. Manser Clinto I Wm. A. O'Brien Co Fond d » Richards Inc Greet ,. Hagen's jane li '• Segal Keh E. R. Barron Co La Ci Woldenberg's fUtm Berk's Apparel Shop Manifl Sol Friedstein & Sons Co Mar ti McCain Johnson Co Mars i< A. W. Hosig Co Ma| Ed. Schuster & Co., Inc Milwl Roy Lovelace ', Mfl Henderson Hoyt Co Osl Otto Isberner p<D The Avenue Shoppe Fi Schweke & Fuchs Reed n Chaimson Bros. (The Fair) Rice k Dodge & Davis !■ Bay Style Shop, Inc Sturgeoi 11 Tomah Cash Merc. Co 1| McCoy's Dept. Store Wau x Heinemann Bros. Co Wjju Whitewater Dept. Store White* Heilman's Dept. Store Wisconsin FM WYOMING Kassis D. G. Co CI Kassis D. Goods Co Chen Kassis D. G. Co Lai PHOTOPLAY HOLLYWOID HAT FASHIONS BYRON HOLLYWOOD MODES— 18 ARIZONA Exclusive Milly D> at Gertude Rubin Shop Ton CALIFORNIA The May Co Los A In Hastings 0a nd O'Connor Moffatt Co San Fra ten DISTRICT OF COLUMBIA Raleigh Haberdasher Wash i on FLORIDA The M ark Store I mi ILLINOIS Wieboldt's Stores Inc (63rd & Green) CI >go Wieboldt's Stores Inc (Lincoln &. School) CI go Wieboldt's Stores, Inc Evr.oo Wieboldt's Stores, Inc Oak irk INDIANA Helman's New A .«> IOWA Dawson's Fort 111 The James Black Dry Goods Co Waloo LOUISIANA Hearne Dry Goods Co Shre )rt MINNESOTA Steele's tltt MISSISSIPPI Nelms & Blum Gref III MISSOURI Stix, Baer & Fuller Co St. uis NEW JERSEY J. B. Wilson Co TlW NORTH DAKOTA Rose Shop )• OHIO The May Company Clev nd Ferris Millinery Young'*n OKLAHOMA Durnil Dry Goods Company Mu!l» OREGON The Hub, Inc Mar^ld PENNSYLVANIA Brett's Al na PatsyAnne Shop Eon Leinbach Lan ter SOUTH CAROLINA Gallant Belk Co Am on Cabaniss Co Colioin TENNESSEE Kate Rice Hat Shop Chatta 'Si Anderson Bros. & Foster CollB B. Lowenstein Co MeIP Cain Sloan . Na! lit Ethel Greer Shop Unioi it* TEXAS Kitty Kerrigan's Mill'y ArrJIo Bettis & Sturges Bal Mr Albert M. Fisher Co Big J no Powder Puff Women's Shop CniB Lichtenstein Sons Corpus C <•' Mrs. Kate Smalley Cor:'" Battelstein's H( on Bando Dress Shop Jacksc Hi Parisian Hat Shop W The Vogue San A'110 The Fashion Bazaar B VIRGINIA Belk Leggett Co D«:"( Rice's N oik WASHINGTON Bon Marche S tH WEST VIRGINIA Grayce Shop Char on 90