Photoplay (Jan-Jun 1938)

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Exclusive PHOtNTX process creates hosiery that with THE REASON FOR VITA BLOOM Raw silk is protected by a natural -protein substance that gives trie thread its amazing strength ana vitality. This vital element is removed from the silk in the making ol hosiery. Hosiery manufacturers have tried to overcome this for vears. WHAT VITA BLOOM IS Now Vita-Bloom, a new secret method (patents pending), an extra manufacturing process used only by Phoenix, restores this life-giving protein. VitaBloom definitely improves Phoenix Hosiery. WHAT VITA BLOOM DOES You can see the new depth and "bloom of color. You can feel the smooth, soft, even texture. You can prove the longer life, the snag-and-wear-resistant quality by trying the new Phoenix Vita-Bloom. Copyright 1938, Plioenix Hosiery Co., Milwaukee. Wis. FASHION HINT: The new Phoenix 5-thread Vita-Bloom hosiery looks as sheer as fine evening hose, yet wears like the heavier street weights. There is no extra cost for Vita-Bloom. Featured by leading stores. If your favorite store does not handle Vita-Bloom, write us lor name ol nearest dealer. Look for this label on every pair. tycnlte j^tJie op i/iniA^eZfr i*z PHOENIX PHOENIX HOSIERY WITH CUSTOM FIT TOP you're iure of ' yourself lit PHOENIX 98 . F. HALL PRINTING CO.