Photoplay (Jan-Jun 1940)

!ELEN MACFADDEN now gives you new secrets of CONTENTS |AKE THE RIGHT ROAD TO BEAUTY Broadway and Hollyw / Beauty Marts • Does Figure or wace Count Most? • Improving Physical and Facial Traits RING LOVELINESS TO YOUR SKIN How to Banish Shin Defects • Facial Creams and the Face Mask • Some Complexion Facts HERE'S BEAUTY IX YOUR BATH Bathing-Its Whys and Wherefores • The Sun-bath and How to Use It • Help Your Skin to Breathe-In Beauty HOI.ESOMEXESS FROM YOUR FOOD Control Your Figure by Your Diet • Food and Skin Coloring • Beauty-Builders for Your Food List HE SECRET OF YOUTHFULXESS Why the Wise Exercise • Exercising Indoors and Outdoors • Deep Breathing Helps Build Beauty [FSTROUS HAIR CAX BE YOURS Your Hair Can Spell Charm . Added Beauty for Your Hair • Special Needs of Varied Types of Hair EEP THE EYES OF YOUTH Beautify Your Eyes-But Safely • What You Should Know about Eve Makeup • Massage and Exercise for Eye Beauty ASTIXG BEAUTY FOR YOUR TEETH Hozv Foods Promote Tooth Health • The Tooth Brush and Tooth Beauty • Exercising Teeth and Cuius XHAXCE YOUR FACIAL BEAUTY Accent Your Personality by Makeup • Ways to Wake Up Lacy Skin • Using Powder and Rouge Properly IAKE THE BEST OF YOUR TYPE Warnings for Blondes and Brunettes . How to Choose Colors Best for You • Improving Eyebrows and Eyelashes iLAMOUR CAX BE YOURS TOO How Screen Stars Acquire Allure • Ways to Improve Facial Outlines • Personality Plus Can be Cultivated >AILY STEPS IX BEAUTYBUILDING Practical Beautv Proarams for Home and Office Girls • Routines to Beautify Your Form • Hobbies that I'av Beauty Dividends ovewness IN HER FIRST BOOK HELP YOURSELF TO BEAUTY YO U need no longer wish for beauty. You need no longer envy any girl. For alluring beauty and radiant loveliness can now be yours. Not by magic, but by adhering to the startling secrets revealed by Helen Macfadden in her exceptionally practical book Help Yourself to Beauty. Here, without doubt, is one of the most remarkable books of our time. A book that tells you how to develop radiant health . . . how to add new loveliness and glamour . . . how to keep the glow of youth— at all ages. Daughter of Bernarr Macfadden The author of Help Yourself to Beauty is the daughter of Bernarr Macfadden— America's No. 1 health exponent. Helen Macfadden, no novice as a writer, has contributed dozens of outstanding beauty articles to Physical Culture and other leading magazines. But she has saved her most successful beauty secrets for this great new book Help Yourself to Beauty. Here you will discover for the very first time how through easy, simple methods you can reach out and acquire real beauty . . . lasting beauty. Former Ziegfeld Follies Girl Helen Macfadden was one of the late Florenz Ziegfeld's glamour girls. Many of the beauty secrets described in Help Yourself to Beauty were acquired from the great impresario him ONLY$1.00 ON SALE AT ALL BOOK AND DEPARTMENT STORES HELEN MACFADDEN self. Others were taught her by her father, Bernarr Macfadden. Yet most of the startling new aids to beauty were gleaned by personally interviewing and studying some of the most lovely ladies in America. This is why Help Yourself to Beauty is so important ... so essential to your future Loveliness ... so necessary to your future happiness. Wake Up Your Latent Beauty Few women realize that they themselves hold the key to their own beauty. Few women realize that they can accent their beauty to glamorous proportions by merely knowing how to camouflage their defects and feature their natural loveliness. Yes, beauty is something that can be won and Help Yourself to Beauty is the book that will win it for you. For packed between its 1 80 exciting pages are many tricks to magnify your beauty and develop in yourself that delightful and exciting thing known as allure. That elusive quality which makes all the difference between an every day person and a romantic, thrilling personality. 77:, price of this great new book is but$l.Q0at all booksellers or from publishers direct. Bernarr Macfadden says: "In any part of the world — even in this day of beauty-culture — you may find girls and women who appear less beautiful than they should be. Important as any external means to enhance beauty may be, I am convinced that the sources of beauty and allure are not merely superficial, but are deep seated. That Help Yourself lo Beauty reflects a feminine mind —as it happens my daughter is the author— seems to promise a more fitting touch than might at tend treatment of the same subject on my part. And this promise, I believe, is fulfilled in this book. "You should find it a safe and sure guide to charm and beauty." ^^HjfjWtljUU^^^H M \<TAIH">EX BOOK GO. 205 East 42nd Street, New York, X. Y. 1), ,t p-1 Send me, postage prepaid, the book Help Beauty by Helen Macfadden. I enclose $1.00. 'out elf to CITY vim