Photoplay (Jan-Jun 1940)

ELEN MACFADDEN now gives you new secrets of IN HER FIRST BOOK CONTENTS KE THE RIGHT ROAD TO BEAUTY Broadway and Hollyu: od Beauty Marts . Does Figure or Face Count Most? • Itnprcn ing Physical and Facial Traits [XG LOYELTXESS TO YOUR SKIX Ho:c to Banish Skin Defects • Facial Creams and the Face Mask • Some Complexion Facts ERE'S BEAUTY IX YOUR BATH Bathing-Its Whys and Wherefores • The Sun-bath and Hole to Use It • Help Your Skin to Breathe-In Beauty IOI.ESOMEXESS FROM YOUR FOOD Control Your Figure hy Your Diet • Food and Skin Coloring • Beauty-Builders for Your Food List E SECRET OF YOUTHFULNESS Why the Wise Exercise • Exercising Indoors and Outdoors • Deep Breathing Helps Build Beauty STROUS HAIR CAN BE YOURS Your Hair Can Spell Charm • Added Beauty for Your Hair • Special Xeeds of I'aricd Types of Hair EP THE EYES OF YOUTH Beautify Your Eyes-But Safely • What You Should Know about Eye Makeup • Alassagc and Exercise for Eye Beauty STIXG BEAUTY FOR YOUR TEETH Haw Foods Promote Tooth Health • The Tooth Brush and Tooth Beauty • Exercising Teeth and Gums HAXCE YOUR FACIAL BEAUTY Accent Your Personality by Makeup • li'avs to Wake Lacy Skin • Using Po-jcdc'r and Rouge Properly ,KE THE BEST OF YOUR TYPE Warnings for Blondes and Brunettes ■ How to Choose Colors Best for You • Improving Eyebrows and Eyelashes AMOUR CAN BE YOURS TOO Hotv Screen Stars Acquire Allure • Ways to Improve Facial Outlines • Personality Plus Can be Cultivated ILY STEPS IX BEAUTYBUILDING Practical Beauty Proaroms for Home and Office Girls 'Routines to Beautify Your Form • Hobbies that Pay Beauty Dividends Up HELP YOURSELF TO BEAUTY VOU need no longer wish for beauty. You J need no longer envy any girl. For alluring bauty and radiant loveliness can now be yars. Not by magic, but by adhering to the soiling secrets revealed by Helen Macfadden imer exceptionally practical book Help Yoursc to Beauty. -lere, without doubt, is one of the most remrkable books of our time. A book that tells yo how to develop radiant health . . . how to ad new loveliness and glamour . . . how to kep the glow of youth— at all ages. Daughter of Bernarr Macfadden I e author of Help Yourself to Beauty is the (1 ighter of Bernarr Macfadden— America's N». 1 health exponent. Helen Macfadden, no mice as a writer, has contributed dozens of o. standing beauty articles to Physical Cultie and other leading magazines. But she has s ed her most successful beauty secrets for tis great new book Help Yourself to Beauty. I [re you will discover for the very first time hw through easy, simple methods you can r tch out and acquire real beauty . . . lasting bauty. Former Ziegfeld Follies Girl Felen Macfadden was one of the late Florenz / igfeld's glamour girls. Many of the beauty screts described in Help Yourself to Beauty A-re acquired from the great impresario him 0NLY$1.00 CJ SALE AT ALL BOOK AND DEPARTMENT STORES HELEN MACFADDEN self. Others were taught her by her father, Bernarr Macfadden. Yet most of the startling new aids to beauty were gleaned by personally interviewing and studying some of the most lovely ladies in America. This is why Help Yourself to Beauty is so important ... so essential to your future Loveliness ... so necessary to your future happiness. Wake Up Your Latent Beauty Few women realize that they themselves hold the key to their own beauty. Few women realize that they can accent their beauty to glamorous proportions by merely knowing how to camouflage their defects and feature their natural loveliness. Yes, beauty is something that can be won and Help Yourself to Beauty is the book that will win it for you. For packed between its 180 exciting pages are many tricks to magnify your beauty and develop in yourself that delightful and exciting thing known as allure. That elusive quality which makes all the difference between an every day person and a romantic, thrilling personality. The price of this great nctv book is but $1.00 at all booksellers or from publishers direct. Bernarr Macfadden says: "In any nt of the world — even in this day of beauty-c ture— you may find girls and women who appetless beautiful than they should be. Importan&s any external means to enhance beauty may 1 I am convinced that the sources of beautv aivallure are not merely superficial, but are deep sued. That Help Yourself lo Beauty reflects a feminine mind —as it happens my daughter is the author— seems to promise a more fitting touch than might attend treatment of the same subject on my part. And this promise, I believe, is fulfilled in this "You should find it a safe and sure guic charm and beauty." MACFADDEN1, BOOK CO. L>«jpt. i 205 East 42nd Street, New York, X. Y. i, the book Help Yourself !:;.]! Men. I enclose $1.00.