Photoplay (Jan-Jun 1940)

A FORMER ZIECFELD CLAMOUR GIRL GIVES YOU HER SECRETS FOR AN QJt^ Satiny, youthful skin • Luxurious, lustrous hair Eyes that thrill • Facial beauty • And all those charms that add up to RADIANT GLAMOUR NOW, for the first time, you can discover how the famous beauties of the stage, screen and society maintain their alluring complexions. You can learn how to bring luscious, colorful results to the most commonplace face. How to lend sparkle to your eyes, glow to your cheeks, vividness to your lips. Yes, you can learn how to develop your beauty to glamorous proportions by merely following the simple, easy instructions contained in Helen Macfadden's new book, Help Yourself to Beauty. Helen Macfadden, daughter of Bernarr Macfadden, was one of the late Florenz Ziegfeld glamour girls. She has packed her book, Help Yourself to Beauty, brim-full of practical, new beauty secrets — secrets that will enable you to acquire new loveliness . . . radiant beauty. Beauty Is An Art Today no girl need fade out of the picture because her face is not as fair as her ideals dictate. Smart girls realize that beauty is an art. And beauty, like any other art, can be mastered only by following the advice of an authority. Copy the simple tricks Helen Macfadden explains in Help Yourself to Beauty and you can master the art of beauty. Everyone who reads Help Yourself to Beauty has it within her power at this very moment to act rather than dream of what she would like to become in her physical appearance. Unless you're born with a stunning figure and a gorgeous face, the world is not going to come and seek you out. You've got to do CRITICS RAVE OVER HELEN MACFADDEN'S BOOK New York Mirror: A guide to health glamour via food and exercise • New York Times: Advice on charm • New York Herald Tribune: General and specific care of personal appearance • New York World-Telegram: Helen Macfadden gives a fine list of hints which should be helpful • The Boston Globe: Tells you how to be a glamour girl • Philadelphia Daily News: A prerequisite to beauty • Newark Sunday Call: Miss Macfadden has injected plenty of common sense into her advice to beauty seekers • Cincinnati, Ohio, Enquirer: A practical new handbook of feminine loveliness • Charleston Gazette: The book has an easy, Cont suggestions on tha be followed itb West Palm Beach Post and consideration different needs for office girls and housewives. The book is a good one • Winston-Salem Journal and Sentinel: Help Yourself to Beauty is the book that tells you how to keep your zest for life and with it that "schoolgirl complexion" • Bridgeport, Conn., Times-Star: A straightforward and eminently sensible plan for every woman. H ssA things to yourself and for yourself if you're going to be rated as an attractive girl or woman. It's easy to visualize one's self as a radiant, lovely being. But achieving that dream is built on cleverness plus a foundation of health! Beauty is something that can be won and Help Yourself to Beauty will win it for you. This practical handbook of beauty contains chapters on the care of the hair, skin, teeth, eyes, and gives a series of daily steps in beautybuilding, with special attention to routines for the beautification of the figure. Get This 180-Page Book Today Help Yourself to Beauty has an easy, flowing style and is written in simple, understandable language. It contains 180 pages and is beautifully bound in deep red cloth. The price of this splendid book is only $1.00 postpaid. Send for your copy of this amazing book TODAY. MACFADDEN BOOK CO.. Dept. P-2 205 East 42nd Street. New York. N. Y. Send me, postage prepaid, the book, Help Yourself to Beauty, by Helen Macfadden. I enclose $1.00.