Photoplay (Jan-Jun 1940)

Z^tH^T By Frances Hughes, New York Fashion Editor Assisting Gwenn Walters, Fashion Editor FOR YOU AND THE STARS 1. YOUR OVERHEAD "Your first spring hat must top your suit," says Gage, doing over our fall favorite, the postilion, into a slick straw braid for spring! Exotic violets ... a chenille-dotted veil . . . we gals certainly cling to the frivolities that flatter. And we baffle our beaux by teaming this coachman's folly with our most severely tailored suits. We ourselves are just as baffled by the tiny price— $5.00. 2. LIPS AND FINGERTIPS We've often wondered, haven't you, why such nail polish experts as RevIon, knowing that smart women always match lips to fingertips, never took that one next step that would have made life so simple for us gals — made lipsticks to match their nail varnishes? And now, suddenly, they have. They've already matched their famous nail varnishes — "Bravo," "Red Dice," "Windsor," "Chilibean," "Shy" and "Sunrose" to lipsticks, complete in a harlequin pouch to carry in your purse wherever you go. $1.60 — and it's just what you've been waiting for. 3. FIFTY YEARS OF COOKING UP CREAMS After 50 years of concocting a Perfect Cold Cream, Dagget & Ramsdell have just whipped up a brand new formula. The new baby is lighter and fluffier even than a whipped cream dessert! But for its wrappings, they went back to fifty years ago in celebration of their Golden Jubilee — fifty years of cooking up creams! You'll like the quaint Victorian lettering on the labels; the pearly jars and the pale pink covers. And you'll be specially glad to hear that they've kept the good old price of 10c for the tiniest jar, up to $1.15 for the biggest. 4. SWEATER STORY Leon brings back the "little girl" sweater in Tish-U-Knit, to team with pastel flannel skirts. Like any selfrespecting baby sweater, it buttons down the back; the front is cut out into graceful flower petals. As for the new lacy stitch, you'll have to quote the -tiny price of $3.00 before even the experts will believe it's not handmade! Your pick of every pastel on the Florida palette. 5. TRICKS FOR THE TUB It's gadgets like these pink bath sponges of Schiaparelli's, reeking of Shocking perfume, that make the daily scrub in the tub a pleasure instead of a bore. Plop! and they dilate into full size washcloths, scrub you clean and make you smell sweet for hours after. Ten, tucked into this pretty cylinder, will cost you $1.50 and add ten times the fun to every bath. 6. TO A BEAUTY Sweets to the sweet, and to a beauty, this beautiful square gold compact and lipstick duet by Elizabeth Arden. Engine-turned, with neat little golden ribs for service stripes, and a plaque that simply sings out for a monogram. The one-arm lipstick simplifies life with an automatic pop-up top, while the jeweled slide makes extra elegance to look at. You can snare the set for $4.50 — and little enough for such superlative taste. Going some place? Most everybody is this winter. You'd be surprised if you knew the vital statistics of vacations! One of the biggest department store in the country told us that 40 per cent of their people are now taking winter instead of summer vacations every year! As for the leisure classes — well, you know how they follow the sun! So we simply put two and two together and decided to find you some going-away gadgets this month. Then somebody said, "But there are stay-at-homes too, in spite of the statistics." So we compromised. We looted the shops and emerged with something for everybody. Business girl or butterflv, gadabout or grind, there's something for you personally in these pages. Take your pick, then write to Frances Hughes, Photoplay Magazine, 122 East 42 Street, New York City, for the name of the shop that sells it. 7. PUT IT IN WRITING Don't go off without your note paper. How are people to know you're "having wonderful time"? Tell them about it on Eaton's "Louis XIV," which comes in such pleasant colors as shell pink, mist blue, or tawny white, with deckled edges, too, for extra swank. For fifty cents you get 24 notes and 24 envelopes in a spirited box with a circus pony prancing on the cover. Gadabouts will want to write to stay-at-homes and vice versa. .NICE FOOTWORK! Look what's happened to Kedettes! The U. S. Rubber Company kept only the rubber soles, then started a revolution! Beautiful uppers of tweedy cotton plaid or snow-white linen . . . wedge soles for perfect arch support . . . peep toes for air-conditioning, and shirred elastic ankle straps for artful anchorage. The price tag — believe it or not — reads under $3.00; 9. DOUBLE SUB-DEB OR NOTHING! Try Coty's "Double Sub-Deb" lipstick and you'll settle for nothing less. The Double Sub-Deb makes a point of doubling up on everything. Double intensity in the Magnet Red for lips that must be doubly red this season; and double the usual quantity of lipstick in a handsome case that sells for less than half the usual price— $1.00. 10. YOUR UNDERPINNINGS Let's assume you're heading south — a lovely thought! You'll make your get-away in a suit, but underneath it all there ought to be a "Vassarette" if you're interested in a streamlined chassis. Hand-span figgers can do with the Junior pantie-girdle at $3.50, but the lady of parts will want this $15.00 Vassarette De Luxe, a persuasive ruler of "Lastex," rayon and lisle, with a tricote bra that melts into your skin and Inviz-A-Grip garters to banish all bulges. 11. HOW'S YOUR LUBRICATING SYSTEM ? Drying up this winter? Never mind! Charles of the Ritz has a dandy Sensitive Skin Cleanser that takes care of everything. Going on, it feels like rich table cream. Coming off, it seems to melt the grime off with it, and no need to stretch and pull and punish your face to get it clean. A very good thing for sensitive skins, too, for they require ingredients that soothe and lubricate while they dig in for dirt. Think, too, how elegant the cone-shaped bottle will look on your bathroom shelf or dressing table. $1.25 to $4.00, according to size. FEBRUARY 940 (Far More Shopping News, See Page