Photoplay (Jan-Jun 1940)

To add length to her heart-shaped face, Alice Faye, star of "Little Old New York," piles curls right smack on top of her head, and lets the snood serve a double-barrelled purpose ample, he says, who dusts and sweeps, should wash her hair twice a week. Once a week, at the very least. Brushing will remove the surplus dust, and he can't overemphasize its importance to healthy hair. Another thing to remember, says Mr. Fredericks, is the importance of your hairline. If, for example, you have a rather long face, then your first wave should come at the side of your forehead. If you wear it right in the middle or have any curls or fluffiness right there, then your face will assume the shape of an egg. On the other hand, if your face is round, then you want that first wave right up high, near the center, to give your face added length. I RETTY Anne Nagel, who's appearing in Universal's "My Little Chickadee,'' wears her hair in a manner that does the very most for her face and personality and is extremely smart as well. The cluster of curls on top of her head and falling over her forehead add length to her face, and the sides are softly pulled up to join the top cluster. Anne wears it low on her neck in back, with a hair ribbon pinned just above the curls. It's very youthful, and Anne says it's very easy to care for. You just roll it up in little pin curls at night and comb it out in the morning. Anita Louise brushes her hair so long and so energetically every day that it is luxurious and bright, as a result. Because Anita's face is rather long, she wears it very softly, with a side part, and the first curl brought up on the side of her head. The side hair by her ears is also brushed up into a curl, but very softly so that it gives width to her face, instead of its being pulled back sleekly, which would make her face appear even thinner. The back hair falls around her face and neck to give added width and to shorten her face. Virginia Field's hair is brushed farther back from her face and is kept short and curled up in back in order to give her face a more oval appearance. The high curl she wears just above her eye also gives added length. If your face is shaped like Virginia's, then this headdress would be ideal for you. Alice Faye gives added length to her heart-shaped face by the cluster of curls right smack on top of her head, leaving her forehead clear. The sides are pulled back, thus making her face appear narrower. The snood she is wearing is ideal for this hair style, since it starts just behind the curls and keeps her back hair securely in place. The absence of hair showing around the front and sides of her neck also makes her face seem more slender. "It's as necessary for the hair to breathe as it is for the body," is Barbara Stanwyck's contention. Barbara lets her hair fly wildly when she is engaged in outdoor sports. She says, "Most girls think it's imperative to tie their hair up in a bandana the moment they poke their heads out-of-doors. It's true, of course, that the hair doesn't gather dust when covered, but what if it does have to be shampooed more often? The benefits derived from letting hair breathe in the sun and the air can not be overestimated." Besides brushing her long hair constantly, the only other care Dorothy Lamour gives it is to have it shampooed once or twice weekly with a very fine, pure soap. Dorothy has her hair set with water after each shampoo, and highlights it with a touch of brilliantine when it's dry. One of her favorite beauty tricks is to have a few drops of her favorite perfume in the final rinse water to give her hair a delicate scent. We've given you the best advice and hair routines that we could find in Hollywood. From now on, you're on your own. We can only suggest that you experiment with your hair to find the best coiffure for yourself, then take the same expert care of it that the Hollywood stars do; once you have found the coiffure and hair routine that does the most for you, stick to it faithfully and it will repay you in added loveliness. WOVEN WITH ££^*^RAYON YARN LEAD THE SPRING FASHION PARADE IN "CREPE ENTICE" ^/^f mi ^mJ$ From the sidewalk cafes on Fifth Avenue.. to those on the boulevards of sunny California you'll catch the eye of every young eligible in these Bowery Checks HOPSCOTCH Tailored to the taste of every young glamour girl . . this lively jacket dress with sprightly bow-knot pockets. You'll keep the males hopping (and hoping) for dates whether you wear it with the jacket or just the impudent little frock with its bias cut yoke. In navy or black. around $16 CROSSPATCH As soul-satisfying to your ego as the compliments it is sure to bring. A terse little jacket nipped to perfection . . its bright red nail-studded collar and pockets young and proud. Beneath, a spirited frock as you like it. In navy or black, around $16 At favorite stores or write ^4Wt2%*6& ^^^OF CH Original Designs Pot. pond. U.S. pot. off. 237 SOUTH MARKET STREET ICAGO CHICAGO APRIL, I 940 7S