Photoplay (Jan-Jun 1940)

SHOPPING FOR YOU AND THE STARS (Cont i nurd from page J) 11. DICKYS ARE IN AGAIN ! With "Little girl" fashions came round white baby collars. Then suddenly a bright idea popped into a bright young mind and the "Florence Walsh Dicky" was born! College girls took to these dickys like ducks to water because they cut laundry problems in half! Then the rest of the feminine world awoke to their crisp white charm, and now women of all ages wear dickys under their sweaters, collegiate-like, and to fill in the neckline of new spring suits. $1.00 each. 12. APRIL SHOWERS Start your day with a flying leap into a tub floating with April Showers Bath Crystals, (85c the bottle); follow with stimulating Eau de Cologne (28c for 1 ounce); and finish off in a cloud of April Showers dusting powder (85c a box) or talcum (28c a can), with a drop of April Showers perfume behind your ears (28c for 1/6 ounce). Some fun! 13. YOUR SPRING "SMOOTHIES" Having chassis trouble with your new spring suit? Let Strouse, Adler iron out your bumps and bulges with their new spring Controleurs. This $5 girdle has what it takes to give you a flat tummy, a pancake-derriere and literally no diaphragm at all! What it takes are fabric panels front and back — brocaded for beauty — and Lastex sides and gussets. Feather-boning and the higher-than-normal waistline do the rest, along with the "Smoothie" bandeau of satin and lace with Cordtex cup-supports. $1.50. Remember — for the name of the store nearest you that carries fhe items you want, please write to: Fashion Secretary, Photoplay, 122 East 42nd St., New York City 14. HOW'S YOUR SENSE OF SOCIAL SECURITY? Use L'Orle's "Parfum L'Odorant," and you'll never have a moment's worry. Pat this perfume essence under your arms and you'll smell like a little flower all day long There's a scent to match all the better perfumes. $1.00 a bottle — and little enough for such potent perfume magic. 15. "NIMBLE-NEES, PLEASE" Statistics show that you can cut down on stocking casualties by calling for Kayser's "Nimble-Nees," and who are we — or you — to ignore statistics? It's the lacy Lastex top that does it — gives all its got when you bend your knees, then snaps right back, repulsing "runs." Your seam troubles are over too, because the Lastex top anchors the stocking so firmly that seams don't twist There are "Debs" (shorties) for half-pints and regular lengths for long-legged American beauties, at $1.25 a pair. How many, please? *" " "^ I..T.IU TOMORROW I SHALL APPEAR 15 YEARS YOUNGER This morning at eleven, I have an appointment at my beauty salon. While I relax in a soft chair, gentle fingers will hide my drab, lustreless hair in a soft foam of soapy bubbles. I shall close my eyes, rest easily.. .and when I open my eyes, I shall stare gratefully at new, glorious, bronze-lit hair. I shall forget my 37th birthday. My hair, my new youthful looking hair, will affect my whole being. My eyes will sparkle, my back straighten. I shall walk out feeling 1 5 years younger, for I shall have given myself the birthday present of an Eternol Treatment. "YOUR BEAUTY OPERATOR KNOWS BEST" TINT OIL SHAMPOO RECONDITIONS, TINTS, CLEANSES IN ONE SIMPLE OPERATION 1'AKAGON DIST. COUP.. 8 WEST 32nd STREET. NEW YOKK. N. Y. S Clip this Reminder I resolve to have glorious Youthful Looking Hair STARTING TODAY! I will telephone my beauty salon for an ETERNOL Tint Oil Shampoo. BE INDEPENDENT Set up your own subscription business. No capital required. For further information write MACFADDEN PUBLICATIONS, INC. 205 E. 42nd St. New York City At your ~ WW tft end about II t0 split, crack, P« long,* Wax-frce Ucp* he? ^ 'UIu BEAUX AMS»«0..lcw|FORM,A Learn Profitable Profession in QO days at Home I Swediih MBware It7o |..t week but many pi incon.es fn tin r>nd private pnnenrp romp w> inr«e who ualify through our traittjns. Reducing iil-.nc eft' ere rich re»«M* f<>r •necialtMa. Write for Anntnmy Charts and booklet LOVELY MAKE-UP The new POWD'i^B ASE stick keeps powder and make-up on, nose-shine off. Nongreasy, waterproof. Brings new loveliness to your complexion. P0WD11-BASE At all cosmetic counters FREE! Powd'r-Base and Rouge! 5th Ave.. New Yi Canada mail to 10 McCaul St.Torcmto Send me I law trial si.-o »t POW'D R.BAS1-. also 1 of rOW'n'R.-BASE ROUGE in shades checked. 1 enclose or stamps for mailing. I Rouge 0 Light nt™i,. ■ I Name D Dark | AdJren | APRIL, 1940 91