Photoplay (Jan-Jun 1940)

SHOPPING FOR YOU AND THE STARS {Continued from page 1) Remember — for the name of fhe store nearest you that carries the gifts you crave, please write to: Frances Hughes, Photoplay, 122 East 42nd St., New York City 12. BATHING BEAUTY All you need to be a bathing beauty is to let Hollywood Bath-O-Bubbles churn you up a foaming, sparkling, bubbling bath that will make a new woman of you in a twink. In you go a tired hag, and out you come rested, relaxed, and smelling like a rose. A ten-cent package will whisk up enough foam for one completely invigorating bath; or you can make it 3 for 25c or 8 for 50c. Some buy a handsome box of 20 for $1.00 and then use the box for trinkets later on. What's yours? 13. THANK YOU, GENTLEMEN The "gents" were first to sport Gruen's Veri-Thin wrist watches. But soon the girls began to assert their rights and Gruen began to fool around with wheel-trains, for that's what they had to rearrange completely, before they could Veri-Thin their ladies' watches. They did it, however, and added pink faces too. Victorian ovals in copper-colored frames, — and that's the well-timed history of "The Mannequin" — 15jewels at $33.75, and no excuse for missing your train! 14. SONG OF INDIA The Hindu sari done for the south by Echo (Edgar C. Hyman) into a filmy chiffon scarf embossed with gold. In . . black, it brings out the slinky siren " in you. In pink or white, you'll have a sweet and simple season. You can switch from Maharanee to nun or simple peasant maid and make it double for an evening wrap besides, on sultry southern nights. Around $6.00! 15. "BABUSHKA" "Babushka," you know, is Russian for "your little grandmother." But if this bit of fluff looks anything like an old lady's hat to you, we'll eat our Babushka, and yours too! The younger generation skates in Babushkas, slides in them, skis in them, hikes in them. What about you? They come in corduroy rimmed with mouton; in red velvet dripping with mink tails; or in black velvet with snowy bunny, all at around $2.00 each. How many please? 16. ROAMING WITH "ROVER"' Taking a train? A boat? A plane? No matter! Wherever you go, take Mendel-Drucker's "Rover" with you. It'll take six dresses on hangers, shoes galore in a special shoe-section; and there's a tremendous Talonfastened pocket besides, for all the little things that rattle around. "Rover" is yours for a grand getaway, in natty Bermuda brown striped tweed, elegantly lined in brown moire, for $20.00! 17 THREE SILENT MESSENGERS Silent Messengers," these three Lentheric bouquets (Tweed, Miracle, A Bientot or Shanghai), pack a powerful message of sweetness. You can scent yourself with one; your iwers with another; and your bed linens and closets with the Lentheric calls this the "Bal Masque Presentation," and does it ,ud in a brand new bandbox of turquoise and gold— a pretty pickup for any dressing tablo. ' $2.00. 18. THE WORLD GOES WITH YOU Why leave the world you know and love behind you when you travel? Zenith's Long Distance Portable will pluck it for you out of the air with the new Wavemagnet that works like magic when all else fails — in planes — in boats — in motor cars. Such a self-sufficient little radio, too, that works on batteries when you travel, or plugs into A.C. or D.C. current at home. No aerials needed; no ground wires either. All you do need, in fact, is around $30.00 and the world goes with you on your travels, neatly condensed into a striped tweed case. 19. LADY INTO TIGRESS How would you like a passionate perfume that leaves them panting in the aisles? It's Faberge's new "Tigress," a siren-scent if ever there was one, sister to the naughty "Aphrodysia" that in the language of the boys themselves just "burns them up! " Even the streamlined flacons have tawny, tiger-striped velvet tops. This is the perfume that gets — and holds — your man, at $2.00 for the purse-size flacon, or $33.00 for four ounces of liquid fire! Eau de Cologne from $1.50 up. 20. FLOWERS OR FRIENDS? 'Have you tried flowers for your dinner table, only to have your husband scream, "Take those d — ■ things off. How do you expect anyone to see over them!" To keep the family peace, Norton designed a centerpiece that will silence husbands forever— a low glass log -with a tube of water running through it, and six little niches for short-stemmed flowers. The initial investment is $7.50, but the upkeep is practically nothing. A few pennies worth of flowers handsomely decorate your table without in the least obscuring your friends. 21. WANT ANEW FACE? Hampden's Powd'r-Base will give it to you in a handy stick that you ruo over the features you want to play up or down and — presto! — you've brought out a cheek bone, reduced a jowl or minimized a biggish nose. It's as easy as that because darker foundations conceal features by making them less noticeable; while lighter shades highlight and emphasize what you've got. You've never known a better base for powder, either, or a more satisfactory rouge in just as handy a little stick. 25c, 50c or $1.00 each, depending on size. 22. MASON-DIXON DUET Criterion makes belts and Ritter makes bags, and between them they hatched an intriguing bag-and-belt duet to spice your southern wardrobe. The plot involves seven lucky colors — Chip red, Click coral, Chance blue, Charm turquoise. Casino rose. Clover green and Coin gold suede, whipped into a zipper pouch with soft, sash-handle, and a matching belt with deftly draped bow. The bag's a winner at $3.00; the belt comes in at half the price, $1.50. 23. BUILD-UP FROM BOWS Here's a' handsome hide-away for bows — a Bali bra that whittles your middle down to a new low, and raises and rounds what you've got above it into a new high. The bow serves to separate — a frivolous insert of net that's as decorative as it is devoted to its duty. A lot of uplift for very little cash — $1.00 in broadcloth; $1.50 in satin or lace. 24. WHO'LL BUY THESE VIOLETS? Who wouldn't, to take down south and wear with low-cut evening gowns! A bib, a bracelet and earrings, dripping with lovely, lush violets and snow-white berries draped from an acetate chain. The bib, $3.00; the bracelet, $2.00; the earrings, $2.00! Watch foi Photoplay' nt\ "Mi Penny Wise fa hions" in a coming issue VI I MALL CNmTING CO. PHOTOPLAY