A pictorial history of the movies (1943)

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10 BIRTH AND INFANCY In the late 'SO's H. H. Wilcox, a prominent citizen of Los Angeles, California— then a town of 25,000 inhabitants— owned a fig, apricot, and citrus ranch seven miles out of town. Mrs. Wilcox, traveling in the East, met a woman on the train who referred to her country place "Hollywood." The name struck Mrs. Wilcox's fancy, and on her return she named the Wilcox ranch Hollywood. This is Hollywood in the early '90's. The road is Wilcox Avenue, looking north to what is now Hollywood Boulevard. BELOW The Wilcox ranch was eventually subdivided into building lots and by 1900 had a population of five hundred. Hollywood Boulevard, near Wilcox Avenue, looked like this in 1901.