A pictorial history of the movies (1943)

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QUEEN ELIZABETH (1912) 21 Besides introducing Bernhardt to the screen, Queen Elizabeth laid the foundation for the spectacular career of one of filmdom's most famous and successful producers— Adolph Zukor. His idea was to produce "famous players in famous plays," and the Bernhardt picture gave him his chance. After importing the picture from France, Zukor persuaded Daniel Frohman to become his partner in presenting it to the public, for Frohman's name was a synonym for the finest in the American theater. BELOW Queen Elizabeth opened at Frohman's Lyceum Theater, in New York, at an invitation matinee on July 12, 1912. Zukor had guessed right. The names of Bernhardt and Frohman drew a crowd of political, artistic, and financial celebrities who sat spellbound through its unprecedented length (four reels) and cheered at the end.