A pictorial history of the movies (1943)

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84 GRIFFITH TURNS A PAGE Through a series of mergers, purchases, and deals, Adolph Zukor became head of his own producing company, Paramount-Artcraft Pictures. In taking over some of Triangle's producers, writers, and ac- tors, he acquired Ince, Griffith, Sennett, Anita Loos, and Douglas Fairbanks. Another of his acquisitions was the one-time extra, Gloria Swanson, whom he made a leading lady in a series of domestic dramas. One of the most successful was Don't Change Your Husband, directed by Cecil B. DeMille, in which Miss Swanson appears above, with Lew Cody. Cody came to pictures from the stage in 1915, starting as a villain and ending as the love interest in light comedy. BELOW On the stage, "matinee idol" usually means a man. It's different with pictures. Take, for instance, this scene, from The Gray Cliiffon Veil. The man, Har- rison Ford, was one of the most popular leading men of his day. But the schoolgirls of that day went just as mad over Constance Talmadge, who is with him. They flocked to all her pictures and copied her clothes, hats, and hair-dos.