A pictorial history of the silent screen (1953)

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FLORA FINCH, JOHN TROJANO, FLORENCE TURNER, JOHN BUNNY MAURICE COSTELLO, E. R. PHILLIPS IN "THE NEW STENOGRAPHER' (VITAGRAPH ALICE JOYCE IN "ENGINEER'S SWEETHEART' (KALEM) FLORENCE TURNER, CARLYLE BLACKWELL, NORMA TALMADGE, CHARLES KENT IN "A DIXIE MOTHER" (VITAGRAPH) CHARLES KENT (VITAGRAPH) EDNA PAYNE (LUBIN) VAN DYKE BROOKE (VITAGRAPH) BLANCHE SWEET (BIOGRAPH) ROBERT VIGNOLA (KALEM) CLARA WILLIAMS (SELIG) PEARL WHITE (POWERS) 0 'While the pictures have attained a distinct prominence and are now recognized as a standard attraction, the l_ people playing in them are very sensitive about having their identity become known. They have an impression that the step from regular stage productions to the scenes before the camera is a backward one." This is a emote from a trade journal. The original "Biograph Girl," Florence Lawrence, changed all that. Shortly after the formation of Laemmle's independent Imp Company, Miss Lawrence vanished and a story was published in St. Louis newspapers that she had been killed by a streetcar. This false report produced advertisements to the effect that "The Biograph Girl" was very much alive and now an Imp star. It was the beginning of the star system. It was also the beginning of "publicity stunts" for picture stars. To squelch the death rumors, Miss Lawrence made a personal appearance in St. Louis and more people met her train to welcome her than appeared the week before to welcome visiting President Taft. Companies were advertising their products "artistically enacted by REAL actors," and when Vitagraph released "Uncle Tom's Cabin" they stated: "It will be the real thing in every respect-real ice, real bloodhounds, real negroes, real actors, real scenes from real life as it really was in the antebellum days!" Exhibitors were seeking other attractions and soon singers with illustrated song slides were included as part of the show. Color too was again bidding for attention. MARY PICKFORD (BIOGRAPH) KATHLYN WILLIAMS IN "THE FIRE CHIEF'S DAUGHTER" (SELIG) MARY PICKFORD, MACK SENNETT IN "AN ARCADIAN MAID" (BIOGRAPH) THE WIZARD OF OZ" (SELIG) 17