A pictorial history of the silent screen (1953)

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* '*. mm Ik * *? B11 IS GERALDINE FARRAR Triangle lost its most important personnel when D. W. Griffith, Thomas H. Ince, Douglas Fairbanks and William S. Hart signed with Artcraft, and Mack Sennett agreed to film his Keystone comedies for Paramount. Artcraft also signed stage stars George M. Cohan and Elsie Ferguson. In May, Adolph Zukor announced that Paramount had gained control of Artcraft. He also became a partner of Lewis J. Selznick's enterprises. With his various combinations, Zukor controlled the output of half the important stars of the industry. Thomas L. Tally, a leading pioneer California showman, was annoyed at the rising cost of big star pictures, and especially those controlled by Zukor. With J. D. Williams, who had large theatre interests in Australia, and twenty-seven other theatre operators about the country, he formed the First National Exhibitors Circuit. The first star signed was Charles Chaplin who received $1,075,000 for eight two-reel pictures. Ironic that Tally who had never run a Chaplin comedy in his theatres and did not think him funnv handled the details in the signing of the contract. DOUGLAS FAIRBANKS IN "DOWN TO EARTH" ARLINE PRETTY, DOUGLAS FAIRBANKS IN "IN AGAIN-OUT AGAIN" DOUGLAS FAIRBANKS IN "WILD AND WOOLLY" PARAMOUNT-ARTCRAFT PRODUCTIONS FRANK CAMPEAU, EUGENE ORMONDE, DOUGLAS FAIRBANKS IN "REACHING FOR THE MOON" Above: DOUGLAS FAIRBANKS, EILEEN PERCY IN "DOWN TO EARTH"