Pictures and the Picturegoer (Jan-Dec 1924)

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FEBRUARY 1924 Pict\ire s a n d Ptc fvrppoer 15 people who bought them were mostly circus proprietors, and travelling showmen. Still, the little Company always had more orders on hand than it could comfortably manage. The first film with a story created something of a sensation. We should call it an incident now, but in 1°04. this Rescued By Rove) as it was called was considered a marvellous thing. So it was. It cost £7 6s. 9d. (these are Cecil Hepworth's own figures), and three hundred and ninety-nine copies of it were ordered. It is strange how conditions have changed regarding England and America since 1906. Then. England sent as many, if not more, in proportion, films to U.S.A., as that country sends here now-a-days. Hepworth's grew steadily in importance even as its productions grew in length. Therein lies almost the only change. For Cecil HepRiqht Circle : Cecil M. Hepworth. ! drc: Above : Larry Trimble directing Alma Taylor and Stewart Rome in " The Awakening of Xora," made about 1915. worth declares that he works in exactly the same way now as he did then. Certainly the quality of the technical side of his early films bears out the statement. Hepworth's studio had a machine which exposed developed, printed, fixed and washed and dried film in one continuous operation many years before the general public knew such a thing existed. It* was the only one of its kind extant, which may have been one of their reasons for keeping its possession a secret. But then Hepworth's do not believe in publicity. They have their own methods of lighting at Walton, too. Artificial and natural light are combined, so that weather conditions influence them more than most studios — yet there are few tricks of our changeable climate with which they are unable to cope there.