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Picture 5 and Picture $uer
AUGUST 1924
C
X
Here is a gold mine. Producers have
only to stoop down and gather nuggets
by the handful.
o star or not to star? That is the question — that producers seem to answer curiously at random. Frankly, when I am asked why so-and-so or so-and-so is starred I often feel like answering, " Because there's a B in Both !" And when I am asked why so-and-so is not starred, I frequently feci that the only adequate answer must be " Because there's a bee in a bonnet !"
Why is Miss X a "star" while Miss Y is merely a " featured player "? Why was Mr. Z once a star and now is a star no longer? I give it up. Don't tell me that there is some solemn rule about these things. I am sure there is. All ridiculous things arc the results of a solemn rule. But why the rule?
Why?
Now, if you can, sit down and answer that question !
Above Rocqm
Dorothy Gisli; Below : Richard Dix and Edvthc
Rod La Chapman ii
Don't they knon% that Lewis Stone is a real honest-to-goodness star? Can't they sec it when they look at him in Scaramouches Perhaps the trouble is that he is too capable. He has supported so many other stars, carried so many feeble stories on his broad shoulders, that they probably don't dare to take the foundation away and put it on top ! The fact remains that Lewis Stone has never done a bad piece of work in his screen career . . . and has done several that refuse to be forgotten. Remember him in Don't Neglect Your Wife} Well, / do.
TPhen there's Wallace Beery : a man of the same quality and different calibre. Not starred, perhaps, because he has no chance of becoming a matinee idol. Yet he has helped half the matinee idols of the screen to their fame. They want a tough? Send for Beery! They want a King? Where's Wallace? Here's a part that needs a thoroughly competent and experienced The Ten Commandments,"