Pictures and the Picturegoer (Jan-Dec 1924)

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Pictures and KichjreQver NOVEMBER 1924 Their Fat eJ Beautu Good looks are not an entirely unmixed blessing. He of the — ' perfect profile and she of the faultless features sometimes yearn to get out of their grooves and do a little acting once in a while. film — why let the ravages of emotion distort and spoil the classic loveliness of our matinee idols? But the idols themselves, unfortunately for them, do not always see to eye with their box-office \ \ \ Above : Ramon Novarro Small circle : Corinnn Griffith. To would-be screen stars, eager to win dramatic ' laurels, there is nothing X more fatal than the possession of perfect loveliness. Their fate is sealed from the moment they first set foot in a casting director's office. They are the lilies of the field, the ornaments ^f Screenland, cast always for purely decorative roles in which all they have to do is to exercise their natural talent for looking beautiful. The fact that they may have brains as well as beauty is rarely taken into consideration. Often, of course, they haven't, but one does occasionally come across a matinee idol, who, given a chance, could act with a fair amount of intelligence. The reason that so many of them never have that chance, lies mainly with the public. The majority of picturegoers don't want to see their idols act so long as they provide them with something good to look at. T^ake Ivor Novello's case. He is a clever composer and musician, a stage actor of no mean ability, and partauthor of a successful play, but it is for none of these things that he is famous. Indeed, I believe half his admirers know very little about these accomplishments of his. To them he is the man with the perfect profile, and they care not at all whether he is capable of registering an emotion, so long as he keeps this systematically turned towards the camera. After all there are plenty of plainer folk to contribute the right proportion of dramatic flavouring to a ^<fill patrons. Like " Mer•ton of the Movies," they yearn to give the public something " better and finer." They want to break away from the conventional roles of milk-and-water heroes Katherine MacDonald fought hard to live down the soubriquet of " The »wst beautiful woman in America."