Pictures and the Picturegoer (Jan-Dec 1924)

NOVEMBER 1924 Pictures and P/c/\treQoer 47 THE SEARCH PERPETUAL (Continued front page -1). peep at the camera whilst the scone was in progress; and t His is a colossal sin in the film world. Unless the story ex pressly demands it (and this is only rarely) any one who looks direct into the camera lens invests the scene with an air of " play-acting " and artificiality which is death to the success of a picture. The Casting Director must he able to judge, from a hurried survey of his Supers, whether or not they all are capable of giving; the right atmosphere to the scene. In cases where he knows they are incapable, he must camouflage that natural and humane emotion of sorrow and pity for the unfortunate one, and tell the subject of the doubt that he won't do ! , He must be tactful and observant; firm and yet courteous; alive to possibilities and impervious to pleadings. He must know the " film " value of a face before it is filmed; and he must never make mistakes. Mistakes in the casting of an artist will inevitably mean loss of money, time and patience. The Casting Director is little heardof outside the studio, although he is (sometimes for ulterior motives ! — but more often for natural ones) a wellliked and respected member of the studio staff. His job is a stiff one, but he enjoys it, for it brings him into touch with all sorts and conditions of men . . . thus making life one perpetual picturebook of " types " and all they represent. Jackie Coogan Goes Shopping. Jackie Coogan spent two whole mornings shopping whilst he was in London. Besides several gifts for his mother, he paid a visit to 169, Piccadilly and purchased a couple of the well-known " Revelation " Expanding suitcases. " Gee," said Jackie, when these were opened out, " I wish I could grow as fast as that !" The Price They Pay For prettier teeth is simply combating film "TTTUE-M ... 1.. . »U L A Kl ,,U,.r,,,... _..-.._ J .L-... _-.U~l. TX7HEN you see pearly teeth — teeth •™ which add so much to beauty — please remember this. They come from combating dingv film which hides the lustre of most teeth. Millions now employ the method. The glistening teeth you see everywhere now show how much it means. The method is at your call. This offers you a ten-day test. Send the coupon for it. Just fight the film Teeth are clouded by a film — that viscous film you feel. Under old brushing methods, much of it clings and stays. Soon it becomes discoloured, then it forms dingy coats. That is why teeth lose lustre. Film is the teeth's great enemy. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth — the acid may cause decay. Able authorities proved these methods by many careful tests. A new-type tooth paste has been created and you mav apply these methods daily. The name is Pepsodent. To-day careful people of some fifiy nations employ it, largely by denial advice. Many new effects Pepsodent brings many new effects. It multiplies the alkalinity of the saliva, which is there to neutralize mouth acids. It multiplies the starch digestam in saliva, there to digest starch deposits on teeth. Every use gives manifold power to these great natural toolh-prolecting agents. Watch its results for a few days. They will amaze and delight you. So one great problem in modern dental science has been to fight that film. Alter long research, two effective ways were found. One disintegrates the film at all stages of formation. One removes it without harmful scouring. Protect the Enamel Pepiodent disintegrate! the film, then remove* it with an ■ cent tar softer than enamel Never use a film combatant which contains hanh srrit. Send the coupon for a 10Day Tube. Note how clean the leeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as the film-coats disappear. You will gain a new conception of what clean teeth mean. And you will never return to methods of the past Cut out coupon now. ^^*^h. aaBianBBBHBaaaiaM MARK The New-Day Dentifrice A scientific tooth paste now advised by leading dentists the world over. 10-DAY TUBE FREE 13»2 THE PEPSODENT COMPANY. ( I >ept.256) 42, Southwark Bridge Road. London, S.E.I. Mail io-Day Tube of Pepsodent to— Name ... Addiess Give fall address. Writs plainly. Only one tube to n family P.Goer Xi