Pictures and the Picturegoer (Jan-Dec 1924)

3£ Kicr\jres anu r/crurepuer NOVEMBER 1924 SheLooksfears 7t6unger HAIR RE-COLOURATION By a New Process. There are unmistakable signs everywhere of a rebellion against the tyranny of grey hair. The modern woman is asking " Why should I present to the world the appearance of an age I do not feel?" Why indeed when greyness can be discreetly remedied in less time than is required for Marcel waving? Only 20 to 30 minutes is required for the new INECTO process. In this brief space of time the grey, greying or faded hair is restored to its exact original shade. The colour restored is a perfectly natural hair tint, and any shade can be matched. Moreover, the glorious colour restored permeates the entire structure of the hair, and is therefore positively permanent and unchanging. The hair itself is improved in sheen and elasticity. Arrangements have now been made to demonstrate the process daily at the Salons at IS, North Audley Street, Oxford Street, quite close to Bond Street and Marble Arch Underground Stations. Such demonstrations are personal, private and of course quite free. Those who prefer can obtain any desired information from the best hairdressers in their respective localities. Fully qualified hairdressers are invariably INECTO practitioners, for this process is used and recommended in over 90 per cent, of the leading Salons. Ladies who cannot spare the time to attend a personal demonstration are invited to consult by post the leading Hair Colouration Specialist, who will personall} deal with all enquiries. Write to-day for a copy of a little booklet explaining how INECTO can be self-applied at home with perfect success. Provided the simple directions for use are followed, the new INECTO is guaranteed absolutely harmless. I t i « K RAPID DEMONSTRATION SALONS 15, North Audley St. London, W.I. Telephone) : Msyfair 3046-304/ Special Consultation Telephone : JvUyfsir 3798i__=s^»-T>.^1ir should be interesting. At one time Maurice Elvey was thinking of directing him, but now plans have been altered and J. G. Blystone will have the task. /^harles Ray's new film is called The ***' Desert Fiddler, and he has Betty Blythe and Barbara Bedford as his leading ladies. James Kirkwood Junr., who first saw the light in the Good Samaritan Hospital has red hair exaiCtly like his daddy's who, by the way has gone back to the stage again. J. K. likes the footlights best, he must do, else he wouldn't calmly accept an offer that left him 1,500 dollars a week poorer than if he stayed in the movies. A mbitious plans are afoot to make ^^ Tampa, Florida another Film City like unto Hollywood. A company has been formed with a capital of five million dollars, which declares it will spend ten million if need he, on the job. They have bought 30,000 acres between the Alafa and Little Manatee territories, and they reckon to accommodate a hundred producers at a time. A whole army of castles, temples, balconies, etc., will be on hand always. Now who says the industry is on its last legs? Dola Negri is to have the star role in *■ East of Suez, the film rights of which were acquired by Paramounts long ago. UVom the ground up my lady must be perfect in every detail when she walks abroad if she is to feel thoroughly happy. Therefore, if you, reader, are of the fair sex, turn to page 53 and study the dainty footwear shown thereon. If you are a mere man, you won't need telling, you'll have done so already. Abbotts (the Phit Eesi people) have an unusually fascinating array of dance and walking shoes to offer this winter, and their new Brochure, which a P.C. to branch 58, Regent Street will bring you by return post makes excellent reading for every dance lover. KJow that we are getting nearer to Xmas, shops and shopping have an added interest of their own. For gifts as well as for your own use Luvisca products are well nigh ideal, and for blouses, shirts, pyjamas, etc., a length would make a fine Xmas box. Luvisca prices have gone down since September, and the plain shades are now 3/6 instead of 4/6 per yard and the striped designs 3/3 instead of 3/11. In a dress length that means a considerable saving — enough to buy pearl buttons and things to trim it with, anyway. There are plenty of pretty and smart ready-to-wear garments on sale in Luvisca, and these, too, have been correspondingly reduced. Ask your draper about it next time you are in there. " preserve it with Ponds," is the latest slogan current in Womanhood — " Zog it off " and " Rub-it-in " having had their day though these did not refer to the complexion. But " Preserve it with Ponds " does. We all know the sad story of the empty stable, but there are sadder tales than that. Therefore, be warned in time and if you've a clear skin and wish to keep it smooth and unwrinkled use Pond's Vanishing Cream every morning and as often as you like during the day. Pond's Cold Cream should be massaged well into the skin with the finger tips at night, it soothes the skin and really preserves its natural bloom besides helping to ward off every kind of blemish. Edmund Lowe and Barbara La Man in " The White Moth: