Pictures and the Picturegoer (October 1915 - March 1916)

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PICTURES AND THE PICTUREGOER FKB. 26, 1516 EVERY Picturegoer is familiar with the standard set by Selig Films. When they see the famous trade mark on the programmes they know there is really something "worth while." Now we will tell you the secret of our success. We never film a story unless it is logical in its construction, adaptable to the screen from every point of view, and of the kind experience has taught us the public want. The same applies to the three categories -viz., drama, comedy, and comic. We never put a film into circulation unless it 1ms passed a severe test with flying colours. Now you know why the Selig Films that you see are always par excellence. This is apart from the number of successful screen stars who act for Selig Films. Tom Mix, for instance, is admittedly the greatest and most versatile of all cowboys. On March 2 and onwards he appears in THE FOREMAN'S CHOICE. A veritable thriller. Visit the theatre which screens it and see his gallant and daring rescue of a girl hanging on to the face of a cliff. Then the following week see him in THE CHEF OF CIRCLE S One of the funniest Tom Mix Comedies ever released. SELIG FILMS, 93-95, WARDOUR ST., LONDON, W.