Picturegoer (Jul-Dec 1937)

PICTUREGOER Weekly No tor her! Orchids from the one and only man. The girl never lived who didn't thrill at the thought. But there's one girl who can never have this thrill — for men avoid her. She is the girl who is careless about herself; who has allowed the disagreeable odour of under-arm perspiration to cut her off from good friends and good times. What a pity it is ! Doubly so, since perspiration odour is so easy to avoid — with MUM ! Quick to use; lasts all day. Just half a minute is all you need to use this dainty deodorant cream. Then you're safe for the whole day! Harmless to Clothing. Another thing you'll like— use MUM any time, even after you're dressed. For it's harmless to clothing. Soothing to skin. It's soothing to the skin, too — so soothing you can use it right after shaving your under-arms. Women who use MUM regularly each month know that MUM is the safe and efficient deodorant for this particular form of unpleasantness. MUM TAKES THE ODOUR OUT OF Doesn't interfere with natural perspiration. MUM you know, doesn't prevent perspiration. But it does prevent every trace of perspiration odour. And how important that is ! Don't let this personal fault come between you and the popularity you ought to have. Depend upon the daily MUM habit ! Mum at all Stores and Chemists 1/6 & 3/ a jar. Thos. Christy & Co., Ltd., P.l, 4/12 Old Swan Lank. London, E.C.4. Morny Bath luxuries are world famous. Toilet Soaps, box of 3 tablets, from 3'-; Bath Soaps from l' (approx MORNY, RECENT ST., LONDON — the home of British Perfumery July 17. 1937 'Men Still Prefer NATURAL LIGHT BLONDES to Brown Blondes! says J.H. Mendez, famous film director BROWNISH and MOUSY coloured hair becomes 2-4 Shades Lighter — Naturally in One Shampoo, Without Injurious Dyeing and Bleaching Naturally light blondes are far more attractive and alluring than brown or mousy blondes. Now simply by washing your hair with Sta-blond, the wonderful new shampoo treatment, your hair becomes naturally 2-4 shades lighter, acquiring that fascinating golden colour — the secret of the true blonde's sex appeal — without dyes, henna, camomile, or imurious bleaches. The new secret formula of Sta-blond has all the advantages of soap and soapless shampoos without the disadvantages of either. It brings back to brownish, darkened, blond hair, the golden beauty of childhood. It prevents light blond haii from darkening, and makes perms last longer. Simply splendid for children. Over 4 million users throughout the World. Try it today and if it is not the most wonderful thing you have ever used, ask for your money back. Known abroad as Nurblond and Blondes. Be sure and buy it today. Obtainable everywhere. STA-BLOND THE BLONDE S OWN SHAMPOO NEW NAILS NEXT WEEK! plain BITING Free booklet Mat seeled cover explains bow yon can easily, secretly and permanently cure yourself of this objectionable, health endangering habit. No aloes, no auto-suggestion. Now discovery. Sand lid. stamp lor postage FILTEX LTD. (Dept. P.), 31, The Broadway, Crouch End. London, NX cfocietp dCeader's tribute to Slfrida Ah/ r Ladq Bridget Poulefl saqs-. "This perfectly blended combination of high-grade Foundation Cream and delicately tlntod Face Powder has solved for ma the problem of how to achieve a perfect complexion without the necessity of constant powdaring. Because of its smooth consistency Elfrlda Powdar Cream works easily into the akin, giving the perfect matt finish universally desired but rarely achieved for any long period. Now that I regularly use EKrida Powder Cream I am secure In the knowledge that I need fear no unbecoming shina and that my complexion will remain unaffected by extremes of temperature and the moat energetic of sports." Gltriaa Powder Cream Obtainable at your Chemist or wherever you buy your cosmetics. Write for booklet "Blfrida Aids to Beauty" Blfrida^ Perfumery Co., Hawdon. Leeds. RACHEL NATURAL PEACH OCRE 3°& 6' 18