Motion Picture News (Jan - Mar 1914)

Record Details:

Title:
Motion Picture News
Date:
Jan - Mar 1914
Publisher:
New York, Motion Picture News
Volume:
Motion Picture News (Jan - Mar 1914)
Leaf #:
00011
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
September 21, 2023
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THE MOTION PICTURE NEW S DANGER Booking a bad "big" feature means a great deal more to you than disappointing an audience. It means KILLING OFF THE MOTION PICTURE FANS. A long feature is your whole show. If it is dull and stupid your patrons lose their enthusiasm for all motion picture entertainment. That is the danger of the horde of clap-trap "big features" with which the market is flooded today. And it is a real danger to you and to the film industry in general. To steer clear you have simply to make use of the same reasoning that is followed by all successful merchants. If the demand for a certain article is so big that a merchant must lay in a heavy stock, he buys that stock from a manufacturer who has a reputation in the trade. He knows that if he does not meet the demand with reliable merchandise the demand will stop, and his money will be sunk in a stock that can't be sold. The same rule applies to every one who must ask for public support. In your line remember that a big feature is the highest development of the motion picture art. Its making requires all the skill of proven experts working with studios and equipment that have been developed to a point of perfection by long experience and costly experiments. It would be fatal folly for the General Film Company to offer a big feature that would not be a credit to its unmatched reputation — excellent and reliable. You cannot afford to show any other kind of features in your house. There is no danger in honest merchandise. General Film Company <i«.) 200 Fifth Avenue New York In writing to advertisers please mention "THE MOTION PICTURE NEWS'