Motion Picture News (Jan - Mar 1914)

22 THE MOTION PICTURE NEWS LIVE NOTES FROM PHILADELPHIA CHAKI.FS M. RAPAPORT, a progressive exhibitor for several years, is the firsl vice-president of the Exhibitors' League, and advocates the co-operation of. all exhibitors for their own mutual protection. Mr. Rapaport says : "The danger to-day lies in giving too many reels of pictures for a show more .than not giving enough. A schedule of reels, prices, etc., is most certainly needed in every community, a result which can only be accomplished through an organized body of men. "Photoplay is positively becoming the greatest amusement for the entire world, and there is never any danger of its creating a lack of interest ; but for a continual and steady patronage of this amusement the crowding of reels should in every possible way be avoided." and contains plenty of exits. Mr. Keller will resume full management. The new Belmont Motion Picture Theatre, at Fifty-second Street above Market, opened its doors to an immense crowd. The Apollo Theatre, recently completed at Fifty-second and Thompson Streets, will undoubtedly cause a great amount of comment upon the interior finish. The fresco work is exceptionally well done, and the lobby is a work of art. The building is strictly fireproof Samuel I-'. Wheeler, the pr< iprietor. says that the same high-class program and the same courteous and careful attention will be extended to all patrons as in his other Fifty-second Street .Theatre, Fifty-second and Sansom Streets. The building and grounds are reported to have cost $135,000, having a special suspended concrete ceiling, costing $2,500 alone. The marble trimmings and mural decorations are exceptionally handsome and a work of art. The theatre contains fifteen exits and over 1,500 capacity. The performance starts at 6 o'clock every day, with matinee daily at 2 :45. M. Stiefel, the progressive motion picture builder, is very proud of his latest achievement, the Lafayette, at 2914 Kensington Avenue. This theatre JACK LONDON is a beautiful and modern photoplay house, with a capacity for 1,800 seats. fireproof and has twenty exits. The interior is beautifully finished in deep red damask and has a thick red velvet carpet on the floor. The pictures to be seen will be of the very finest procurable in from one to seven reels. .Mr. Stiefel is also at the head of a chain of theatres in this city, which have the reputation of showing the finest projected pictures. Starting with the Lafayette, another very striking photoplay house is the Logan, at 4819 North Broad, and also the Jackson, at Fifth and Jackson Streets; the Grand, at Seventh Street and Snyder Avenue ; the Ridge Avenue Theatre, at 1728 Ridge Avenue; the Susquehanna, at Seventeenth Street and Susquehanna Avenue ; the Crystal Palace, at 2230 North Front Street; the Poplar, at Sixth and Poplar Streets, and the Alcazar, Sixteenth and McKean Streets. Charles W. Fischer, manager of Forepaugh's Theatre, was presented with a silver loving cup Christmas eve. given as a token of esteem by his employees at the theatre. Mr. Fischer was agreeably surprised when, after the show, a short address was delivered from the stage and he was presented with the cup. William S. Sachesenmaier has recently opened the Cambria Theatre, at Twenty-ninth Street and Columbia Avenue. The theatre is fireproof and has a program of up-to-date photoplays and of the very latest releases. Sachesenmaier is a builder of reputation. At the present time he is erecting a beautifuj theatre at Sixty-third Street and Haverford Avenue. When completed it will rival any photoplay house ■ if 1.400 capacity. J. S. Greenbaum has been made business manager of the Exhibitors' League of Pennsylvania. He will take care of all these who wish to become members of the organization. He secured thirty members during the pasl week. 1'.. M. Burdeal, formerly with I.. Swaab and lately acting in the capacity of booker for George W Bradenburgh, is now in Los Angeles, Cal., where he contemplates opening a branch exchange for the distribution of George W. Uradenburgh's films. The «<ll known author is roughing it in California, getting local coloi Foi "The Valley of tin Vfoon," .i special film i" odui tion. Mr. Clark and T. W. Jones, representing the Phantoscope in Philadelphia, received several large orders for these machines lately. They are located in Room 113-A, Commercial Trust Building.